Many people go about designing products or services based upon what they personally think is the right solution. A biased solution is never the best solution. One of the biggest problems is to build a solution that doesn’t meet the customer’s needs or wants.

Before you can create a project plan or start building prototypes, you need to first understand your problem.


If you don’t first take the time to understand your problem, you may waste all of your time building a project plan and researching customer needs when you don’t actually know what you’re trying to solve.

Getting the right problem statement helps you to make sure you’re maximising impact and building solutions for problems that actually need solving.

“How do we give customers the best mobile experience so they can connect with friends and family?”
“How do we increase mobile phone sales?”

Hey, smarty!

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