Define the problem

User Flows help designers understand how users interact with a product or service, and how to create a better experience for them.

User Flows: Defining the Problem

User flows are an important part of the user experience design process.

They help designers understand how users interact with a product or service, and how to create a better experience for them.

Here are a few examples of user flows.

Signing up for an account

Enter email address → Create password → Confirm account

The first example is a flow for signing up for an account. The user starts by entering their email address, then they are asked to create a password. Once they have created a password, they are asked to confirm their account.

Making a purchase

Select item → Enter payment information → Confirm purchase

The second example is a flow for making a purchase. The user starts by selecting the item they want to buy, then they are asked to enter their payment information. Once they have entered their payment information, they are asked to confirm their purchase.


Getting Started

User flows are a visual representation of how a user interacts with a product or service. They are typically created as a flowchart, with each step in the process represented by a box.

There are many different ways to represent a User Journey. User Flows contain a lot of detail.

The boxes are connected by arrows, which show the order in which the user will take the steps.

User flows can be used to identify potential problems in the user experience, and to create solutions that make the experience better.


How To Create User Flows

Creating user flows is a straightforward process.

First, you’ll need to identify the user’s goal. This could be anything from signing up for an account to making a purchase. Once you have the goal in mind, you can start to map out the steps the user will take to reach that goal.

You’ll want to consider the user’s motivations, the actions they’ll take, and the decisions they’ll make along the way.

  • Start by identifying the user’s goal.
  • Map out the steps the user will take to reach that goal.
  • Consider the user’s motivations, actions, and decisions.
  • Create a flowchart to represent the user’s journey.
  • Test the user flow to identify potential problems.
  • Make changes to improve the user experience.

Best Practices

When creating user flows, there are a few best practices to keep in mind.

First, make sure to keep the user’s goal in mind throughout the process. This will help you create a flow that is intuitive and easy to follow.

Second, consider the user’s motivations and decisions. This will help you create a flow that is tailored to the user’s needs. Finally, test the user flow to identify potential problems and make changes to improve the user experience.


Popular User Experience (UX) platforms for designers

  • InVision — Invision is a design collaboration and prototyping tool that helps teams create and share interactive prototypes of their designs.
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  • Mockingbird — GoMockingbird is an online tool that helps you quickly create interactive wireframes and prototypes for websites and mobile apps. It’s easy to use and lets you collaborate with others in real-time.
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  • Userlytics — Leverage our state-of-the-art user research platform and global panel of more than 1.6 million to improve your customer and user experience.
  • UserTesting — Whether you’re focused on UI, UX Research, Design, or CX, with the UserTesting Platform you can get customer feedback to improve digital experiences and drive innovation
  • Fluid UI — Fluid UI is a web-based prototyping tool that helps you create interactive mobile and web prototypes quickly and easily. It has a drag-and-drop interface, a library of UI elements, and a range of collaboration features.
  • Designer.io — Designer.io is a powerful design platform that helps teams create beautiful, high-quality designs quickly and easily. It offers a wide range of features, including drag-and-drop design, collaboration tools, and a library of templates and assets.
  • UXPressia — UXPressia is a powerful customer experience mapping tool. Start customer journey mapping with UXPressia
  • UXCam — UXCam is an experience analytics solution for mobile apps. Session replay, heatmaps, funnel analytics, and quantitative analytics make UXCam a complete enterprise analytics solution for deeply understanding user behavior. Book a short demo today.
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  • Flinto — Flinto is a powerful design tool that helps you create interactive prototypes for mobile, desktop, and web apps.
  • Forrester — Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.
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  • ScrollMagic — The javascript library for magical scroll interactions. ScrollMagic helps you to easily react to the user’s current scroll position.
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  • FiveStars — Fivestars is an all-in-one payments and marketing platform that combines easy-to-use technology, customizable rewards and promotions, and automation.
  • JustInMind — Easily create web and mobile app prototypes and wireframes with Justinmind UI prototyping tool.
  • Appcues — Appcues is the most flexible way to build personalized product experiences. From user onboarding through adoption and retention. Get started for free.
  • UserBrain — Userbrain is a platform that helps you test websites and apps with real users. It provides feedback from real people, so you can make better decisions and improve your product. It’s fast, easy, and affordable.
  • Perkville — All in one referral and customer loyalty programs
  • HotGloo — HotGloo is a UX, wireframe and prototyping tool designed to build wireframes for web, mobile and wearables.
  • Validately — Validately is a user research platform that helps companies understand their customers better. It provides tools to conduct remote user testing, surveys, interviews, and more. Get insights quickly and easily to make better decisions.
  • UserLeap — UserLeap is a customer feedback platform that helps companies collect, analyze, and act on customer feedback. It provides insights to help companies understand customer needs, prioritize product features, and improve customer experience.
  • Loyalty360 — Customer experience is key to success. It’s not just about providing a good product or service, but creating an experience that customers will remember and come back for. Companies must focus on creating a positive customer experience to build loyalty and trust.
  • Mockplus — The all-in-one product design platform for prototyping, collaboration, and creating design systems. Mockplus helps you create better design experience faster and easier
  • Userfeel.com — Pay as you go User Testing Tool with no subscription or monthly fees needed. Get better insights from our panel of high quality testers from just $30 per tester.
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