Service design (or experience design) is all about learning about people, and building solutions, services or products that they desire.

• Building prototypes
  If you really want to create a product or service that meets your customer needs, you need to build and test raw prototypes of your solution and get feedback.
• Define the problem
  Before you can create a project plan or start building prototypes, you need to make sure you're solving the right problem.
• Uncovering empathy
  The best way to understand your customers needs, desires, fears and opinions is to directly speak with them and spend a day walking in their shoes.
• Customer journey maps
  There's no easy way to understand your customer experience, but journey maps can help you gain empathy and identify opportunities to improve the experience.
• Speak with customers
  To really understand your customers, you need to immerse yourself in their world, and understand their needs, wants and desires.