Discover empathy, journey maps and uncover user insights.
Service design (or experience design) is all about learning about people, and building solutions, services or products that they desire.
- Building prototypes
If you want to create a product or service that meets your customer needs, build and test raw prototypes first.
- Define the problem
Before you can create a project plan or start building prototypes, you need to make sure you're solving the right problem.
- Uncovering empathy
The best way to understand your customers needs, desires, fears and opinions is to directly speak with them and spend a day walking in their shoes.
- Customer journey maps
Journey maps can help you gain empathy and identify opportunities to improve the experience.
- Speak with customers
To really understand your customers, you need to immerse yourself in their world, and understand their needs, wants and desires.
- Interview research
One of the best methods of research is to conduct an interview because it helps you to get information directly from the person - not relying on electronic surveys or forms.
- Workshop facilitation