Define the problem

Users have goals that must be understood in order to create effective solutions. Understanding user goals is key to successful product design.

User Goals: Defining the Problem

When it comes to user goals, it’s important to understand the problem you’re trying to solve. This guide will help you define the problem and provide you with the tools to create a successful user experience.

Getting Started

The first step in defining user goals is to identify the user’s needs. Ask yourself: what does the user need to accomplish? What are their goals? What are their motivations? Once you have a clear understanding of the user’s needs, you can begin to create a plan to meet those needs.

How To

Once you have identified the user’s needs, you can begin to create a plan to meet those needs. Start by creating a list of user goals. This list should include the user’s desired outcomes, the tasks they need to complete to achieve those outcomes, and the resources they need to complete those tasks. Once you have a list of user goals, you can begin to create a plan to meet those goals.

Best Practices

When creating a plan to meet user goals, it’s important to keep the user’s needs in mind. Make sure the plan is tailored to the user’s needs and that it is easy to understand and use. Additionally, it’s important to consider the user’s experience. Make sure the plan is easy to use and that it provides the user with the resources they need to complete their tasks.


  • A user needs to purchase a product online. The user’s goal is to find the product, add it to their cart, and complete the purchase. The plan should include steps to find the product, add it to the cart, and complete the purchase.
  • A user needs to book a flight. The user’s goal is to find the best flight for their needs. The plan should include steps to search for flights, compare prices, and book the flight.
  • A user needs to find a job. The user’s goal is to find a job that meets their needs. The plan should include steps to search for jobs, apply for jobs, and prepare for interviews.

Popular User Experience (UX) platforms for designers

  • InVision — Invision is a design collaboration and prototyping tool that helps teams create and share interactive prototypes of their designs.
  • UsabilityHub — UsabilityHub’s user testing platform and research panel help you improve the UX of your apps and websites. Get feedback from real people. Sign up for free.
  • MockFlow — Online whiteboard for brainstorming user interfaces with your team
  • UserZoom — UX research, done right. With UserZoom’s UX Insights System you can dig deeper, faster to deliver superior digital experiences throughout the product development lifecycle.
  • Mockingbird — GoMockingbird is an online tool that helps you quickly create interactive wireframes and prototypes for websites and mobile apps. It’s easy to use and lets you collaborate with others in real-time.
  • Mockuuups Studio — Mockuuups is a platform that helps you create beautiful product mockups in seconds. It offers a wide range of customizable templates, from iPhone to Apple Watch, to help you showcase your designs.
  • Userlytics — Leverage our state-of-the-art user research platform and global panel of more than 1.6 million to improve your customer and user experience.
  • Fluid UI — Fluid UI is a web-based prototyping tool that helps you create interactive mobile and web prototypes quickly and easily. It has a drag-and-drop interface, a library of UI elements, and a range of collaboration features.
  • UserTesting — Whether you’re focused on UI, UX Research, Design, or CX, with the UserTesting Platform you can get customer feedback to improve digital experiences and drive innovation
  • UXPressia — UXPressia is a powerful customer experience mapping tool. Start customer journey mapping with UXPressia
  • — is a powerful design platform that helps teams create beautiful, high-quality designs quickly and easily. It offers a wide range of features, including drag-and-drop design, collaboration tools, and a library of templates and assets.
  • UXCam — UXCam is an experience analytics solution for mobile apps. Session replay, heatmaps, funnel analytics, and quantitative analytics make UXCam a complete enterprise analytics solution for deeply understanding user behavior. Book a short demo today.
  • HotGloo — HotGloo is a UX, wireframe and prototyping tool designed to build wireframes for web, mobile and wearables.
  • Validately — Validately is a user research platform that helps companies understand their customers better. It provides tools to conduct remote user testing, surveys, interviews, and more. Get insights quickly and easily to make better decisions.
  • UserLeap — UserLeap is a customer feedback platform that helps companies collect, analyze, and act on customer feedback. It provides insights to help companies understand customer needs, prioritize product features, and improve customer experience.
  • Loyalty360 — Customer experience is key to success. It’s not just about providing a good product or service, but creating an experience that customers will remember and come back for. Companies must focus on creating a positive customer experience to build loyalty and trust.
  • Mockplus — The all-in-one product design platform for prototyping, collaboration, and creating design systems. Mockplus helps you create better design experience faster and easier
  • — Pay as you go User Testing Tool with no subscription or monthly fees needed. Get better insights from our panel of high quality testers from just $30 per tester.
  • UserReport — UserReport is a set of free, easy-to-use tools, that tell you who your users are, and what they want to achieve.
  • Creately
  • Loyaltyworks — Online rewards and employee recognition platform makes creating your own incentive program simple, Dealer reward programs, Online rewards, Dealer incentives
  • Axure RP — The most powerful way to plan, prototype and handoff to developers, all without code. Download a free trial and see why UX professionals choose Axure RP.
  • UXtweak — Conduct qualitative UX study as your users complete specific tasks, directly on your live web. Try it for free now!
  • Scroll Depth — ScrollDepth is a tool that helps you measure how far users scroll on your website. It tracks scroll events and provides detailed analytics to help you understand user engagement and optimize your website.
  • Balsamiq — Balsamiq is the company behind Balsamiq Wireframes, the industry standard low-fidelity wireframing tool.
  • UserVoice — B2B user feedback software to help you listen to and guide your customers, prioritize product features that matter, and innovate efficiently.
  • Flinto — Flinto is a powerful design tool that helps you create interactive prototypes for mobile, desktop, and web apps.
  • Forrester — Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.
  • ScrollMagic — The javascript library for magical scroll interactions. ScrollMagic helps you to easily react to the user’s current scroll position.
  • ProtoPie — Build better products with our realistic & no-code prototyping tool. Ideal for all designers, UX researchers, and developers.
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