Experience design is all about understanding people, their behaviours, wants, needs and desires.
One of the best methods of research is to conduct an interview because it helps you to get information directly from the person – not relying on electronic surveys or forms.
Interviews also help you to eliminate bias and deepens your empathy for others. You might think your customers want one thing, but during an interview you may observe their behaviours or things they say which contradict their behaviours.
There are generally two types of interviews you can conduct for experience design research: