Responsive design is a design approach that ensures that a website looks and functions well on a variety of devices and screen sizes.

This is important because more and more people are using mobile devices to access the internet, and you want to make sure that your website is easy to use and navigate on those devices.

Instapage is a landing page builder with in-built responsive design.

How does it work?

Responsive design uses flexible layouts and grid-based design to automatically adjust the layout and formatting of a website based on the size of the device being used to view it.

This means that your website will look great and be easy to use no matter what device a visitor is using.

How can it help my business?

Having a responsive website can help improve the customer experience for your visitors.

If your website is difficult to use on a mobile device, people are more likely to leave and go to a competitor’s site.

But if your website is responsive, it will be easy to use on any device, which can help improve customer satisfaction and encourage more people to stay on your site and engage with your business.

In turn, this can lead to more sales and conversions for your business.

**Instapage** makes it easy to preview and test your website on mobile device layouts.

What do I need to consider?

Here are 10 things to consider when building a responsive design website:

Design for mobile first: Start by designing for the smallest screen size and work your way up to larger screens. This helps ensure that your website looks and functions well on mobile devices.
Use flexible grids and layouts: Use a grid-based layout and flexible elements like images and text blocks to ensure that your website adjusts to different screen sizes.
Use responsive images: Make sure that your images are sized properly and use the srcset attribute to serve different image sizes based on the device being used.
Optimise your navigation: Make sure that your navigation is easy to use on small screens and consider using a hamburger menu for mobile devices.
Use readable font sizes: Use larger font sizes and line heights to ensure that text is easy to read on small screens.
Test on different devices: Test your website on a range of devices to ensure that it looks and functions as intended.
Use media queries: Use media queries to apply different styles based on the width of the device being used.
Use responsive forms: Make sure that your forms are easy to fill out on small screens and consider using placeholders instead of labels.
Use responsive videos: Make sure that your videos are properly sized and use the srcset attribute to serve different video sizes based on the device being used.
Optimise for load time: Make sure that your website loads quickly on all devices by optimizing images, minifying CSS and JavaScript, and using a content delivery network (CDN).

Best tools to help you design responsive websites

Moqups — Make wireframes, mockups, diagrams, charts, and prototypes within one creative context.
Instapage — Instapage is a landing page builder and conversion optimization platform designed to help businesses create and publish high-converting landing pages.
Mockingbird — GoMockingbird is an online tool that helps you quickly create interactive wireframes and prototypes for websites and mobile apps. It’s easy to use and lets you collaborate with others in real-time.
Designer.io — Designer.io is a powerful design platform that helps teams create beautiful, high-quality designs quickly and easily. It offers a wide range of features, including drag-and-drop design, collaboration tools, and a library of templates and assets.
Pagecloud — PageCloud is a website builder and content management system (CMS) designed to help businesses and individuals create professional-looking websites without the need for coding skills.
Bootstrap Studio — A powerful web design tool for creating responsive websites using the Bootstrap framework.
JustInMind — Easily create web and mobile app prototypes and wireframes with Justinmind UI prototyping tool.
Bootstrap Themes — Bootstrap is a free, open-source front-end library for creating responsive, mobile-first websites. It includes HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.
HotGloo — HotGloo is a UX, wireframe and prototyping tool designed to build wireframes for web, mobile and wearables.
Bootstrap Grid Generator — Quickly design web layouts, and get HTML and CSS code. Learn CSS Grid visually and build web layouts with our interactive CSS Grid Generator.
Origami Studio 3 — With a new canvas interface, dynamic layout, Figma & Sketch support and a ton of peformance improvements and new patches.
Mockplus — The all-in-one product design platform for prototyping, collaboration, and creating design systems. Mockplus helps you create better design experience faster and easier
Landingi — Landingi is a landing page builder and marketing platform designed to help businesses create and publish professional-looking landing pages.
Bootstrap Builder — Bootstrap is a free and open-source front-end library for creating responsive websites and web applications. It includes HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.
ScrollMagic — The javascript library for magical scroll interactions. ScrollMagic helps you to easily react to the user’s current scroll position.
Axure RP — The most powerful way to plan, prototype and handoff to developers, all without code. Download a free trial and see why UX professionals choose Axure RP.
Phonesites — Phonesites is the easiest and fastest way to start collecting leads. Create pages from your phone or desktop in minutes.
Bootstrap Templates — Start Bootstrap develops free to download, open source Bootstrap 5 themes, templates, and snippets and creates guides and tutorials to help you learn more about designing and developing with Bootstrap.
Bootstrap — Powerful, extensible, and feature-packed frontend toolkit. Build and customize with Sass, utilize prebuilt grid system and components, and bring projects to life with powerful JavaScript plugins.
Flinto — Flinto is a powerful design tool that helps you create interactive prototypes for mobile, desktop, and web apps.