The 113 best HubSpot alternatives

Below, we’ll look at the 113 best HubSpot alternatives.

To make it easier, we’ve grouped these alternatives into 28 categories with the most popular first:

Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.


Analytics for Consultants

1. Timely

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2. Focus Booster

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Integrations for Consultants

3. Acuity Scheduling

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4. Bookafy

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5. AWeber

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6. ConvertKit

Connect with your fans, foster your community, and earn a living online with the only marketing platform built for creators, by creators.

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Analytics for Content Creators

7. Google Cloud Natural Language API

Google Cloud Natural Language provides powerful machine learning models to help you understand the structure and meaning of text. It can extract information about people, places, and events, and help you analyze sentiment and syntax.

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8. UserReport

UserReport is a set of free, easy-to-use tools, that tell you who your users are, and what they want to achieve.

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9. Trello

Trello is a project management tool that helps teams organize tasks, collaborate, and get work done. It's simple, visual, and flexible, so teams can stay on top of their projects and stay productive.

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10. Airtable

Airtable is a cloud-based platform that helps teams organize their work and collaborate. It combines the power of a database with the flexibility of a spreadsheet, making it easy to create custom workflows and manage data.

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11. Scroll Depth

ScrollDepth is a tool that helps you measure how far users scroll on your website. It tracks scroll events and provides detailed analytics to help you understand user engagement and optimize your website.

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12. Teamwork

The trusted project management tool for client work. Teamwork lets you deliver projects on time and on budget - all from one organized place.

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13. Shareaholic

Shareaholic is a free tool that helps you share content and drive traffic to your website. It provides analytics, social media buttons, and other tools to help you get more visitors and engagement.

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14. Clicky

Clicky's privacy-friendly, real-time website analytics service is simply the best way to monitor, analyze, and react to your website's traffic in real time.

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15. Google Analytics

analytics/web/ Google Analytics helps you understand how people interact with your website, app, or other digital properties. It provides insights into user behavior, marketing performance, and more, so you can make data-driven decisions.

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16. Piwik PRO

An analytics suite with a focus on user privacy and data security – the perfect alternative to Google Analytics.

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Conversion Rate Optimization for Content Creators

17. UserBob

Do you want to know what people think of your website? UserBob's remote user testing service is the most affordable way to get videos of users using your website while they share their unbiased opinions.

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Usability Testing for Content Creators

18. Crazy Egg

Use Crazy Egg to see what's hot and what's not, and to know what your web visitors are doing with tools, such as heatmaps, recordings, surveys, A/B testing & more.

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19. Smartlook

Smartlook records every user on websites and in mobile apps. More than 300,000 happy users. ✓ Try it for free. ✓

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20. TryMyUI

Test your website user experience and get valuable feedback from real users with TryMyUI's easy-to-use and affordable usability testing service.

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Conversion Rate Optimization for Digital Marketers

21. EyeQuant

Eyequant helps you understand how your customers perceive your website and marketing designs, so you can make data-driven decisions that increase conversions.

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Usability Testing for Digital Marketers

22. VWO

VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.

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Analytics for E-commerce Businesses

23. ClickFunnels

ClickFunnels gives you everything you need to market, sell, and deliver your products and services online! Without having to hire or rely on a tech team!

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Conversion Rate Optimization for E-commerce Businesses

24. Usabilla

Usabilla helps companies improve their user experience and increase their customer satisfaction by providing feedback tools that enable customers to easily provide feedback on their digital products.

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Analytics for Entrepreneurs

25. Kissmetrics

Creating a successful marketing strategy requires research, planning, and execution. Start by understanding your target audience, setting goals, and defining your budget. Then, create a plan to reach your goals and track your progress. With the right strategy, you can maximize your ROI and reach your business goals.

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Conversion Rate Optimization for Entrepreneurs

26. Fivesecondtest

The five second test is a simple usability test to optimize the clarity of your designs and improve conversion rates by measuring people's first impressions.

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Integrations for Entrepreneurs

27. Zapier

Workflow automation for everyone. Zapier automates your work across 5,000+ app integrations, so you can focus on what matters.

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Lead Generation for Entrepreneurs

28. Unbounce

Grow your relevance, leads, and sales with Unbounce. Use Unbounce to easily create and optimize landing pages for your small business and boost conversions with AI insights.

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Integrations for Event Planners

29. SurveyGizmo

SurveyGizmo is an online survey platform that helps businesses create surveys, collect data, and analyze results. It offers powerful features, such as custom logic, branching, and reporting, to help you get the insights you need.

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Integrations for Healthcare Providers

30. BlueJeans

BlueJeans provides interoperable cloud-based video conferencing services. Easily and securely hold live online meetings, webinars, and video calls.

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Analytics for Marketing Agencies

31. QuillBot

QuillBot is an AI-powered writing assistant that helps users improve their writing skills.

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Usability Testing for Marketing Agencies

32. ProtoPie

Build better products with our realistic & no-code prototyping tool. Ideal for all designers, UX researchers, and developers.

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33. JustInMind

Easily create web and mobile app prototypes and wireframes with Justinmind UI prototyping tool.

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34. HotGloo

HotGloo is a UX, wireframe and prototyping tool designed to build wireframes for web, mobile and wearables.

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35. Mockplus

The all-in-one product design platform for prototyping, collaboration, and creating design systems. Mockplus helps you create better design experience faster and easier

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Analytics for Marketing Professionals

36. Hotjar

The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.

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37. IBM Watson Natural Language Understanding

Watson Natural Language Understanding is a cloud native product that uses deep learning to extract metadata from text such as keywords, emotion, and syntax.

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38. AlchemyAPI

AlchemyAPI is an AI-powered text analysis platform that helps businesses understand customer sentiment, extract key topics, and identify entities in text. It provides insights to improve customer experience, marketing, and product development.

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39. Comscore

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.

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40. UserVoice

B2B user feedback software to help you listen to and guide your customers, prioritize product features that matter, and innovate efficiently.

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41. UserLeap

UserLeap is a customer feedback platform that helps companies collect, analyze, and act on customer feedback. It provides insights to help companies understand customer needs, prioritize product features, and improve customer experience.

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42. Mixpanel

Unlock valuable customer insights to better convert, engage, and retain users with Mixpanel's powerful, self-serve product analytics. Try it free.

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43. Amplitude

Amplitude is a product analytics platform that helps companies understand user behavior and measure product performance. It provides insights to help teams make data-driven decisions and build better products.

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44. Zoho Analytics

Zoho Analytics is a self-service business intelligence and analytics software which helps you create dashboards and analyze data. Sign up free.

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45. SurveyNuts

SurveyNuts is an online survey platform that helps businesses collect customer feedback quickly and easily. It offers a range of features, including customizable surveys, real-time analytics, and automated notifications. Create surveys in minutes and get actionable insights fast.

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46. Heap Analytics

Heap Analytics is a powerful analytics platform that helps you understand user behavior and optimize your product. It automatically captures every user interaction, so you can analyze user behavior without writing any code. Get insights into user engagement, retention, and conversion.

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47. Tree Testing Tool

Tree Testing Tool is an online usability testing tool that helps you understand how users interact with your website. It provides an easy-to-use interface to create and analyze tree tests, which measure how users navigate and find information on your website.

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Integrations for Marketing Professionals

48. Workfront

Workfront is an enterprise work management platform that helps teams manage projects, tasks, and resources in one place. It helps teams collaborate, automate processes, and get work done faster.

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49. Braze

Power customer-centric interactions between consumers and brands in real-time

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Usability Testing for Marketing Professionals

50. UsabilityHub

UsabilityHub’s user testing platform and research panel help you improve the UX of your apps and websites. Get feedback from real people. Sign up for free.

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51. UserZoom

UX research, done right. With UserZoom's UX Insights System you can dig deeper, faster to deliver superior digital experiences throughout the product development lifecycle.

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52. Userlytics

Leverage our state-of-the-art user research platform and global panel of more than 1.6 million to improve your customer and user experience.

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53. UserTesting

Whether you're focused on UI, UX Research, Design, or CX, with the UserTesting Platform you can get customer feedback to improve digital experiences and drive innovation

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54. UXCam

UXCam is an experience analytics solution for mobile apps. Session replay, heatmaps, funnel analytics, and quantitative analytics make UXCam a complete enterprise analytics solution for deeply understanding user behavior. Book a short demo today.

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55. Validately

Validately is a user research platform that helps companies understand their customers better. It provides tools to conduct remote user testing, surveys, interviews, and more. Get insights quickly and easily to make better decisions.

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56. Userfeel.com

Pay as you go User Testing Tool with no subscription or monthly fees needed. Get better insights from our panel of high quality testers from just $30 per tester.

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57. Loop11

Data driven design to help UX, marketing and product teams make smarter design decisions.

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58. UserBrain

Userbrain is a platform that helps you test websites and apps with real users. It provides feedback from real people, so you can make better decisions and improve your product. It's fast, easy, and affordable.

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59. Mouseflow

Customer experience analytics that unlock revenue opportunities. Bring your whole team (unlimited users) and record every user on every page.

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60. SessionCam

SessionCam is a customer experience analytics platform that helps businesses understand how customers interact with their websites and apps. It provides insights into customer behavior, enabling businesses to optimize their digital experiences and increase conversions.

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61. Engage UX

EngageUX is a digital marketing agency that helps businesses create meaningful customer experiences. They specialize in website design, content marketing, and digital strategy to help businesses reach their goals.

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62. UsabilityTools

UX design is a process of creating products that provide meaningful and relevant experiences to users.

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63. Optimal Workshop

Optimal Workshop is a UX platform that enables you to improve your websites, apps and products using a range of user research methods.

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64. Userlytics

Leverage our state-of-the-art user research platform and global panel of more than 1.6 million to improve your customer and user experience.

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Integrations for Non-Profit Organizations

65. Slack

Slack is a new way to communicate with your team. It’s faster, and more secure than email.

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Analytics for Small Business Owners

66. Taskworld

WORK SMARTER TOGETHER - Everything you need to organize your work. Easy-to-use from Entrepreneur to Enterprise.

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Integrations for Small Business Owners

67. TimeCamp

✅ TimeCamp is a simple, yet feature-rich time tracking app to help you gain insights into yourprojects and tasks ⏱

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68. Elementor

Elementor is the platform web creators choose to build professional WordPress websites, grow their skills, and build their business. Start for free today!

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69. Gravity Forms

Create custom forms on WordPress with Gravity Forms, the easiest-to-use, secure, and reliable WordPress form builder plugin for your website.

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70. MeetEdgar

The unique social media management tool that schedules for you. Edgar automatically pulls posts from your content library to keep your

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Usability Testing for Small Business Owners

71. Figma

Build better products as a team. Design, prototype, and gather feedback all in one place with Figma.

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Other Analytics

72. SmartDraw

SmartDraw's ERD software is one of the most popular and widely used ERD software programs available. It is easy to use and includes a library of symbols and templates to help users create diagrams quickly and easily.

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73. Amazon Comprehend

Amazon Comprehend is a natural-language processing (NLP) service that uses machine learning (ML) to uncover information in unstructured data and text within documents.

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74. Dataiku

Dataiku is the world’s leading platform for Everyday AI, systemizing the use of data for exceptional business results.

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75. Alteryx

The Alteryx Analytics Automation Platform delivers end-to-end automation of analytics, machine learning, and data science processes that accelerate digital transformation.

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76. UserBit

UserBit is a comprehensive user research tool that helps product teams to understand their users better.

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77. Jira

Jira is a project management tool used by teams to plan, track, and release software. It helps teams stay organized, collaborate, and deliver projects on time. It's used by over 75,000 teams worldwide.

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78. Localytics

Localytics is a mobile marketing and analytics platform that helps businesses understand their customers and drive engagement. It provides insights into user behavior, engagement, and retention, enabling businesses to optimize their mobile strategies.

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79. Heap

Heap is an analytics platform that automatically captures every user interaction on your website or app, giving you the power to analyze, segment, and act on your data without writing code.

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80. Domo

Domo is where integration, BI & analytics, and data apps come together to power everyday work.

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81. GoodData

GoodData is a BI and data analytics platform built to create real-time dashboards and low-code/no-code analytics applications with open APIs.

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82. SurveyAnalytics

A suite of interconnected and easy-to-use information collection and analysis tools, including online surveys, mobile data collection, advanced analytics and data visualization.

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83. Jetpack

The ultimate WordPress plugin for security, backups, site performance, and growth tools

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84. ClassDojo

Build wonderful classroom communities with parents and students

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85. GoFormative

GoFormative is an online learning platform that helps teachers create and assign interactive assessments, track student progress, and provide real-time feedback. It's easy to use and helps teachers save time and engage students.

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Other Conversion Rate Optimization

86. FullStory

FullStory’s intuitive digital experience intelligence provide you with critical insights so you can drive high-impact digital improvements & revenue.

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Other Integrations

87. Todoist

Trusted by 30 million people and teams. Todoist is the world's favorite task manager and to-do list app. Finally become focused, organized and calm.

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88. Jitbit Helpdesk

Affordable, fast, lightweight and good-looking helpdesk ticketing system. On-premise option available. Free to try.

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89. Advanced Custom Fields

Customise WordPress with powerful, professional and intuitive fields

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90. Setmore

Accept bookings 24/7 with online appointment scheduling software. Say so long to the back-and-forth and automate reminders with Setmore FREE

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91. Appointy

Appointy - Online scheduling software that will help you save time and grow your business exponentially. It's free!

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92. SimplyBook.me

SimplyBook.me is an online booking platform that helps businesses manage their appointments, classes, and events. It offers features such as automated reminders, payment processing, and customer reviews. It's easy to use and helps businesses save time and money.

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93. TimeTap

TimeTap is a powerful and feature rich appointment scheduling software solution for the entire enterprise. You’ll create more time with our automated tools that reduce administrative work and scheduling related tasks.

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94. When I Work

When I Work is easy-to-use employee scheduling and time clock software. Simplify the shift and start your free 14-day trial today!

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Other Usability Testing

95. MockFlow

Online whiteboard for brainstorming user interfaces with your team

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96. Fluid UI

Fluid UI is a web-based prototyping tool that helps you create interactive mobile and web prototypes quickly and easily. It has a drag-and-drop interface, a library of UI elements, and a range of collaboration features.

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97. Optimizely

Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.

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98. UXPressia

UXPressia is a powerful customer experience mapping tool. Start customer journey mapping with UXPressia

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99. Test IO

Test IO delivers a full range of web, mobile, and IoT testing, delivered as a service.

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100. Testbirds

Testbirds is a global leader in software testing, offering a comprehensive suite of services to ensure the quality of digital products. We help companies deliver better software faster, with fewer bugs and improved user experience.

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101. UXtweak

Conduct qualitative UX study as your users complete specific tasks, directly on your live web. Try it for free now!

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102. Jira

Jira is a project management tool used by teams to plan, track, and release software. It helps teams stay organized, collaborate, and deliver projects on time. It's used by over 75,000 teams worldwide.

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103. Localytics

Localytics is a mobile marketing and analytics platform that helps businesses understand their customers and drive engagement. It provides insights into user behavior, engagement, and retention, enabling businesses to optimize their mobile strategies.

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104. Clicktale

Clicktale is a digital experience analytics platform that helps businesses understand customer behavior and optimize their digital experiences. It provides insights into customer journeys, engagement, and conversions, enabling businesses to make data-driven decisions.

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105. Inspectlet

Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. Forget traditional analytics. You never need to wonder how exactly people are using your site again.

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106. UX Research Tools

UXResearchTools.com is a comprehensive guide to the best user experience research tools. It covers everything from surveys and interviews to analytics and usability testing, helping you find the right tool for your project.

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107. Vue.js

Vue.js - The Progressive JavaScript Framework

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108. Angular

Angular is a platform for building mobile and desktop web applications. Join the community of millions of developers who build compelling user interfaces with Angular.

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109. UserTesting

Whether you're focused on UI, UX Research, Design, or CX, with the UserTesting Platform you can get customer feedback to improve digital experiences and drive innovation

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110. Ember.js

Ember.js helps developers be more productive out of the box. Designed with developer ergonomics in mind, its friendly APIs help you get your job done—fast.

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111. Sketch

Sketch is the all-in-one platform for digital design — with collaborative design tools, prototyping and developer handoff. Get started for free.

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112. GazeHawk

GazeHawk provides affordable quality eye tracking services. Use it to see what your users are looking at on your site. Improve conversions, increase usability, and measure ad spot quality.

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113. Lookback

Lookback is a user experience research platform that helps you understand how people use your product and make better decisions in product development.

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