Our list of the 43 best Analytics – 2026
Measure, analyze, and improve user experience with data-driven insights. Optimize design, CX, and UI/UX with advanced analytics tools.
To make it easier, we’ve grouped these into categories with the most popular first.
Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.
Analytics for Product Managers
Hotjar
The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.Localytics
Localytics is a mobile marketing and analytics platform that helps businesses understand their customers and drive engagement. It provides insights into user behavior, engagement, and retention, enabling businesses to optimize their mobile strategies.Google Analytics
analytics/web/ Google Analytics helps you understand how people interact with your website, app, or other digital properties. It provides insights into user behavior, marketing performance, and more, so you can make data-driven decisions.
Mixpanel
Unlock valuable customer insights to better convert, engage, and retain users with Mixpanel's powerful, self-serve product analytics. Try it free.UserVoice
B2B user feedback software to help you listen to and guide your customers, prioritize product features that matter, and innovate efficiently.Heap Analytics
Heap Analytics is a powerful analytics platform that helps you understand user behavior and optimize your product. It automatically captures every user interaction, so you can analyze user behavior without writing any code. Get insights into user engagement, retention, and conversion.Amplitude
Amplitude is a product analytics platform that helps companies understand user behavior and measure product performance. It provides insights to help teams make data-driven decisions and build better products.UserLeap
UserLeap is a customer feedback platform that helps companies collect, analyze, and act on customer feedback. It provides insights to help companies understand customer needs, prioritize product features, and improve customer experience.Tree Testing Tool
Tree Testing Tool is an online usability testing tool that helps you understand how users interact with your website. It provides an easy-to-use interface to create and analyze tree tests, which measure how users navigate and find information on your website.Heap
Heap is an analytics platform that automatically captures every user interaction on your website or app, giving you the power to analyze, segment, and act on your data without writing code.Jira
Jira is a project management tool used by teams to plan, track, and release software. It helps teams stay organized, collaborate, and deliver projects on time. It's used by over 75,000 teams worldwide.SurveyNuts
SurveyNuts is an online survey platform that helps businesses collect customer feedback quickly and easily. It offers a range of features, including customizable surveys, real-time analytics, and automated notifications. Create surveys in minutes and get actionable insights fast.Kissmetrics
Creating a successful marketing strategy requires research, planning, and execution. Start by understanding your target audience, setting goals, and defining your budget. Then, create a plan to reach your goals and track your progress. With the right strategy, you can maximize your ROI and reach your business goals.
SurveyAnalytics
A suite of interconnected and easy-to-use information collection and analysis tools, including online surveys, mobile data collection, advanced analytics and data visualization.
Analytics for Marketing Professionals
Teamwork
The trusted project management tool for client work. Teamwork lets you deliver projects on time and on budget - all from one organized place.Get nowFind out more
IBM Watson Natural Language Understanding
Watson Natural Language Understanding is a cloud native product that uses deep learning to extract metadata from text such as keywords, emotion, and syntax.
Zoho Analytics
Zoho Analytics is a self-service business intelligence and analytics software which helps you create dashboards and analyze data. Sign up free.Google Cloud Natural Language API
Google Cloud Natural Language provides powerful machine learning models to help you understand the structure and meaning of text. It can extract information about people, places, and events, and help you analyze sentiment and syntax.HubSpot
Create landing pages designed to convert visitors into leads. With HubSpot's free landing page builder, improve personalization and get conversion analytics.AlchemyAPI
AlchemyAPI is an AI-powered text analysis platform that helps businesses understand customer sentiment, extract key topics, and identify entities in text. It provides insights to improve customer experience, marketing, and product development.
Comscore
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.Airtable
Airtable is a cloud-based platform that helps teams organize their work and collaborate. It combines the power of a database with the flexibility of a spreadsheet, making it easy to create custom workflows and manage data.
Analytics for Content Creators
Trello
Trello is a project management tool that helps teams organize tasks, collaborate, and get work done. It's simple, visual, and flexible, so teams can stay on top of their projects and stay productive.Scroll Depth
ScrollDepth is a tool that helps you measure how far users scroll on your website. It tracks scroll events and provides detailed analytics to help you understand user engagement and optimize your website.Shareaholic
Shareaholic is a free tool that helps you share content and drive traffic to your website. It provides analytics, social media buttons, and other tools to help you get more visitors and engagement.Clicky
Clicky's privacy-friendly, real-time website analytics service is simply the best way to monitor, analyze, and react to your website's traffic in real time.
Piwik PRO
An analytics suite with a focus on user privacy and data security – the perfect alternative to Google Analytics.UserReport
UserReport is a set of free, easy-to-use tools, that tell you who your users are, and what they want to achieve.
Analytics for Business Owners
Jetpack
The ultimate WordPress plugin for security, backups, site performance, and growth tools
Analytics for Entrepreneurs
Focus Booster
focus booster is a step above your average pomodoro timer, it also allows you to record all you sessions and track your productivity. Get more done today.ClickFunnels
ClickFunnels gives you everything you need to market, sell, and deliver your products and services online! Without having to hire or rely on a tech team!
Analytics for Small Business Owners
Taskworld
WORK SMARTER TOGETHER - Everything you need to organize your work. Easy-to-use from Entrepreneur to Enterprise.
Timely
Timely's time tracking software helps teams stay connected and report accurately across client, project and employee hours.
Analytics for Business Analysts
SmartDraw
SmartDraw's ERD software is one of the most popular and widely used ERD software programs available. It is easy to use and includes a library of symbols and templates to help users create diagrams quickly and easily.
Amazon Comprehend
Amazon Comprehend is a natural-language processing (NLP) service that uses machine learning (ML) to uncover information in unstructured data and text within documents.Alteryx
The Alteryx Analytics Automation Platform delivers end-to-end automation of analytics, machine learning, and data science processes that accelerate digital transformation.
GoodData
GoodData is a BI and data analytics platform built to create real-time dashboards and low-code/no-code analytics applications with open APIs.
Analytics for Educators
GoFormative
GoFormative is an online learning platform that helps teachers create and assign interactive assessments, track student progress, and provide real-time feedback. It's easy to use and helps teachers save time and engage students.
Analytics for Students
ClassDojo
Build wonderful classroom communities with parents and students
Analytics for Marketing Agencies
QuillBot
QuillBot is an AI-powered writing assistant that helps users improve their writing skills.
Other Analytics
Domo
Domo is where integration, BI & analytics, and data apps come together to power everyday work.UserBit
UserBit is a comprehensive user research tool that helps product teams to understand their users better.
Dataiku
Dataiku is the world’s leading platform for Everyday AI, systemizing the use of data for exceptional business results.