| Why you should consider it |
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| - Optimizely has been used to generate over $1 billion in incremental revenue.
- Optimizely has been used to increase customer engagement by up to 50%.
- Optimizely has helped over 26,000 businesses increase their conversion rates by up to 30%.
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| - Data-Driven Decisions
- Easy Setup
- Flexible Platform
- Real-Time Results
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| Things to look out for |
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- Limited Integrations
- Pricing is high
| - Complex Setup
- Costly Pricing
- Limited Features
- Steep Learning Curve
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| Who is it for? |
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- Customer Experience Professionals
- Designers
- Developers
- Marketers
- Product Managers
- UI Designers
- Usability Testers
- User Researchers
- UX Researchers
| - Data Analysts
- Growth Hackers
- Marketers
- Product Managers
- Software Engineers
- UX Designers
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Customer Experience Professionals
Lookback
Lookback.io: A Summary
What is Lookback.io?
Lookback.io is a user research platform that allows you to conduct user research remotely.
It provides a range of tools and features to help you understand your users better and improve your product or service.
Who should use Lookback.io?
Lookback.io is ideal for businesses and organisations that want to conduct user research remotely.
It is particularly useful for those who have a global user base or cannot conduct in-person research due to logistical or financial constraints.
Key Benefits and Features
- Remote user research: Conduct user research from anywhere in the world.
- Screen sharing: Share your screen with participants to observe how they interact with your product or service.
- Mobile testing: Test your product or service on mobile devices.
- Video recording: Record user sessions for future reference.
- Collaboration: Invite team members to observe user sessions and share insights.
- Real-time chat: Communicate with participants during user sessions.
How Lookback.io Compares with its Competitors
Lookback.io is a popular user research platform, but it does have competitors.
Here are some key differences:
Lookback.io vs. UserTesting
- UserTesting is more expensive than Lookback.io.
- Lookback.io has more advanced features, such as mobile testing and real-time chat.
- UserTesting has a larger participant pool.
Lookback.io vs. Validately
- Validately is more affordable than Lookback.io.
- Lookback.io has more advanced features, such as mobile testing and real-time chat.
- Validately has a larger participant pool.
Help & Support
What types of user research can be done with Lookback?
With Lookback, you can do remote moderated research, remote unmoderated research, and in-person research. It allows for both real-time and self-test user testing.
How does Lookback ensure data privacy and security?
Lookback is committed to protecting the privacy and security of data. It complies with GDPR and other data protection laws. All data is encrypted both at rest and in transit.
Can I integrate Lookback with other tools?
Yes, Lookback can be integrated with a variety of tools such as Slack, Jira, and Trello. This allows you to share insights and collaborate with your team more effectively.
Can I customize the Lookback interface for my brand?
Yes, Lookback allows you to customize the interface with your brand's logo and color scheme. This helps to provide a consistent experience for your participants.
How do I invite participants to a Lookback session?
You can invite participants to a Lookback session via email or by sharing a link. Participants do not need to install any software to join the session.
What kind of analytics does Lookback provide?
Lookback provides a variety of analytics including session duration, participant engagement, and interaction heatmaps. It also allows you to tag and annotate sessions for further analysis.
Can I export data from Lookback?
Yes, you can export data from Lookback in various formats including CSV, MP4, and GIF. This allows you to analyze the data in other tools or share it with stakeholders.
What kind of support does Lookback offer?
Lookback offers a variety of support options including a comprehensive help center, email support, and live chat support. They also provide a variety of resources such as guides and tutorials to help you get started.
What is Lookback?
Lookback is a user research platform that allows companies to conduct remote user research in real time or self-test mode. It provides tools for recording, observing, analyzing, and sharing user interactions.
Which platforms does Lookback support?
Lookback supports iOS, Android and desktop platforms. For desktop, it supports both macOS and Windows.
Optimizely
Optimizely is a comprehensive A/B testing platform that helps businesses optimize their websites, apps, and other digital experiences.
It enables users to quickly and easily create experiments, measure the impact of changes, and make data-driven decisions.
Optimizely is used by companies of all sizes, from small businesses to Fortune 500 companies.
Key Benefits and Features
Optimizely offers a range of features to help businesses optimize their digital experiences. These include:
- A/B testing: Create experiments to test different versions of a website or app to see which performs better.
- Multivariate testing: Test multiple variations of a website or app at the same time to identify the best combination of elements.
- Personalization: Create personalized experiences for different segments of users.
- Analytics: Track and analyze the performance of experiments to measure the impact of changes.
- Integrations: Integrate with other tools and services to extend the capabilities of Optimizely.
Who Should Use Optimizely?
Optimizely is ideal for businesses of all sizes that want to optimize their digital experiences.
It is particularly useful for companies that want to quickly and easily create experiments, measure the impact of changes, and make data-driven decisions.
How Does Optimizely Compare to Its Competitors?
Optimizely is one of the most popular A/B testing platforms on the market. It is easy to use and offers a range of features to help businesses optimize their digital experiences.
It is also competitively priced compared to other A/B testing platforms.
Help & Support
What is Optimizely?
Optimizely is an experimentation platform that helps you deliver continuous experimentation and personalization across websites and apps to deliver the best possible user experience.
What types of experiments can I run with Optimizely?
You can run A/B tests, multivariate tests, feature flags, and personalization experiments with Optimizely.
What platforms does Optimizely support?
Optimizely supports web, mobile web, and native mobile apps.
What languages does Optimizely support?
Optimizely supports JavaScript, HTML, and CSS.
Does Optimizely have an API?
Yes, Optimizely has a REST API that you can use to integrate with other systems.
Does Optimizely have a free trial?
Yes, Optimizely offers a free trial that you can use to test out the platform.
Does Optimizely have a support team?
Yes, Optimizely has a dedicated support team that can help you with any questions or issues you may have.