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Lookback Lookback is a user experience research platform that helps you understand how people use your product and make better decisions in product development. Find out more Try Lookback	Mixpanel Unlock valuable customer insights to better convert, engage, and retain users with Mixpanel's powerful, self-serve product analytics. Try it free. Find out more Try Mixpanel
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Lookback

Lookback.io: A Summary

What is Lookback.io?

Lookback.io is a user research platform that allows you to conduct user research remotely.

It provides a range of tools and features to help you understand your users better and improve your product or service.

Who should use Lookback.io?

Lookback.io is ideal for businesses and organisations that want to conduct user research remotely.

It is particularly useful for those who have a global user base or cannot conduct in-person research due to logistical or financial constraints.

Key Benefits and Features

• Remote user research: Conduct user research from anywhere in the world.
• Screen sharing: Share your screen with participants to observe how they interact with your product or service.
• Mobile testing: Test your product or service on mobile devices.
• Video recording: Record user sessions for future reference.
• Collaboration: Invite team members to observe user sessions and share insights.
• Real-time chat: Communicate with participants during user sessions.

How Lookback.io Compares with its Competitors

Lookback.io is a popular user research platform, but it does have competitors.

Here are some key differences:

Lookback.io vs. UserTesting

• UserTesting is more expensive than Lookback.io.
• Lookback.io has more advanced features, such as mobile testing and real-time chat.
• UserTesting has a larger participant pool.

Lookback.io vs. Validately

• Validately is more affordable than Lookback.io.
• Lookback.io has more advanced features, such as mobile testing and real-time chat.
• Validately has a larger participant pool.

Help & Support

What types of user research can be done with Lookback?

With Lookback, you can do remote moderated research, remote unmoderated research, and in-person research. It allows for both real-time and self-test user testing.

How does Lookback ensure data privacy and security?

Lookback is committed to protecting the privacy and security of data. It complies with GDPR and other data protection laws. All data is encrypted both at rest and in transit.

Can I integrate Lookback with other tools?

Yes, Lookback can be integrated with a variety of tools such as Slack, Jira, and Trello. This allows you to share insights and collaborate with your team more effectively.

Can I customize the Lookback interface for my brand?

Yes, Lookback allows you to customize the interface with your brand's logo and color scheme. This helps to provide a consistent experience for your participants.

How do I invite participants to a Lookback session?

You can invite participants to a Lookback session via email or by sharing a link. Participants do not need to install any software to join the session.

What kind of analytics does Lookback provide?

Lookback provides a variety of analytics including session duration, participant engagement, and interaction heatmaps. It also allows you to tag and annotate sessions for further analysis.

Can I export data from Lookback?

Yes, you can export data from Lookback in various formats including CSV, MP4, and GIF. This allows you to analyze the data in other tools or share it with stakeholders.

What kind of support does Lookback offer?

Lookback offers a variety of support options including a comprehensive help center, email support, and live chat support. They also provide a variety of resources such as guides and tutorials to help you get started.

What is Lookback?

Lookback is a user research platform that allows companies to conduct remote user research in real time or self-test mode. It provides tools for recording, observing, analyzing, and sharing user interactions.

Which platforms does Lookback support?

Lookback supports iOS, Android and desktop platforms. For desktop, it supports both macOS and Windows.

Mixpanel

What is Mixpanel?

Mixpanel is an analytics platform that helps businesses understand how their customers interact with their products.

It provides insights into user behavior, engagement, and retention, allowing businesses to make data-driven decisions.

Who Should Use Mixpanel?

Mixpanel is designed for businesses of all sizes, from small startups to large enterprises.

It is especially useful for companies that need to track user behavior and engagement in order to make data-driven decisions.

Key Benefits and Features

• Real-time analytics: Get insights into user behavior in real-time.
• Engagement tracking: Track user engagement with your product.
• Retention analysis: Analyze user retention and identify areas for improvement.
• Funnel analysis: Track user progress through your product's funnel.
• A/B testing: Test different versions of your product to see which performs better.

How Does Mixpanel Compare to its Competitors?

Mixpanel is a powerful analytics platform that offers a wide range of features and benefits.

It is comparable to other analytics platforms such as Google Analytics and Amplitude, but it offers more in-depth insights into user behavior and engagement.

It is also more user-friendly than some of its competitors, making it easier to use for businesses of all sizes.

Help & Support

What is Mixpanel?

Mixpanel is an analytics platform that helps you understand how your users behave and use your product.

What types of data can I track with Mixpanel?

Mixpanel allows you to track any type of data, including user actions, page views, events, and more.

How do I get started with Mixpanel?

Getting started with Mixpanel is easy. Simply sign up for an account and start tracking your data.

What platforms does Mixpanel support?

Mixpanel supports web, mobile, and server-side platforms, including iOS, Android, JavaScript, and more.

Does Mixpanel offer any integrations?

Yes, Mixpanel offers a variety of integrations with other services, such as Salesforce, Slack, and more.

Does Mixpanel offer any support?

Yes, Mixpanel offers a variety of support options, including email, phone, and live chat.