Compare Kantar and UserTesting

Comparison

Kantar

Kantar Connections is a global event series that brings together the world's leading brands, agencies, and media owners to explore the latest trends in marketing, media, and technology. It's a unique opportunity to learn, network, and be inspired. Find out more

UserTesting

Whether you're focused on UI, UX Research, Design, or CX, with the UserTesting Platform you can get customer feedback to improve digital experiences and drive innovation Find out more
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Why you should consider it
  • Kantar has been named one of the World's Most Innovative Companies by Fast Company for the past three years
  • Kantar has been recognized as one of the World's Most Ethical Companies by the Ethisphere Institute for the past five years
  • Kantar is the world's leading data, insights and consulting company, with over 30,000 employees in more than 100 countries
  • UserTesting has a customer satisfaction rating of 97%.
  • UserTesting has delivered over 10 million user feedback sessions.
  • UserTesting has helped over 25,000 companies improve their products and services.
What are the benefits?
  • Actionable Solutions
  • Data-Driven
  • Global Reach
  • Insightful Analysis
  • Detailed Insights
  • Easy Setup
  • Fast Feedback
  • Real Users
Things to look out for
  • Costs
  • Data Quality
  • Data Security
  • Expertise
  • Costly Service
  • Limited Features
  • No Customization
  • Time-Consuming
Who is it for?
  • Analysts
  • Business Leaders
  • Data Scientists
  • Marketing Professionals
  • Researchers
  • Strategists
  • Business Analysts
  • Graphic Designers
  • Marketing Professionals
  • Product Managers
  • UX Designers
  • Web Developers
Features

Analysts

Kantar

Kantar: A Comprehensive Market Research Platform

Kantar is a comprehensive market research platform that provides insights and analytics to help businesses make informed decisions.

It offers a range of services, including market research, consumer insights, brand tracking, and media measurement.

Kantar's data-driven insights help businesses understand their customers, identify opportunities, and develop strategies to drive growth.

Kantar's services are used by a wide range of industries, including consumer goods, retail, media, and healthcare.

Key Benefits and Features

Kantar provides a comprehensive suite of market research services that can be tailored to meet the needs of any business.

It offers a range of data-driven insights, including consumer insights, brand tracking, and media measurement.

Kantar's services are designed to help businesses understand their customers, identify opportunities, and develop strategies to drive growth.

Kantar also offers a range of tools and resources to help businesses make informed decisions.

Who Should Use Kantar?

Kantar is ideal for businesses of all sizes that are looking to gain insights into their customers, markets, and competitors.

It is particularly useful for businesses in the consumer goods, retail, media, and healthcare industries.

Kantar's services can help businesses identify opportunities, develop strategies, and make informed decisions.

How Does Kantar Compare to Its Competitors?

Kantar is a comprehensive market research platform that offers a range of services, including consumer insights, brand tracking, and media measurement.

Kantar's services are designed to help businesses understand their customers, identify opportunities, and develop strategies to drive growth.

Kantar is a leader in the market research industry and is known for its reliable data and insights.

It is also competitively priced compared to its competitors.

Help & Support

What industries does Kantar work with?
Kantar works with clients across a range of industries, including FMCG, retail, automotive, financial services, healthcare, technology, media and entertainment.
How can Kantar help my business?
Kantar can help your business by providing insights and data to help you make informed decisions, as well as providing strategic advice and consulting services to help you reach your goals.
Where is Kantar located?
Kantar is headquartered in London, UK, but has offices in over 100 countries around the world.
How can I contact Kantar?
You can contact Kantar by visiting our website at www.kantar.com or by emailing us at info@kantar.com.
What services does Kantar offer?
Kantar offers a range of services, including market research, data analytics, brand consulting, media planning and buying, and more.
What is Kantar?
Kantar is a world-leading data, insights and consulting company. We help clients to succeed in an ever-changing world by understanding, shaping and predicting consumer behaviour.

UserTesting

UserTesting: A Comprehensive Overview

UserTesting is a user experience testing platform that helps businesses understand how their customers interact with their products. It provides insights into customer behavior, preferences, and feedback, allowing businesses to make informed decisions about their products and services.

UserTesting is designed to be easy to use and provides a range of features to help businesses get the most out of their user experience testing.

Who Should Use UserTesting?

UserTesting is ideal for businesses of all sizes that want to understand how their customers interact with their products. It is especially useful for businesses that are looking to improve their user experience, as it provides insights into customer behavior, preferences, and feedback.

Key Benefits and Features

How Does UserTesting Compare to Its Competitors?

UserTesting is one of the leading user experience testing platforms on the market. It offers a range of features and benefits that make it stand out from its competitors.

It is easy to use, provides real-time insights into customer behavior, and allows businesses to compare user experience across different products.

Additionally, it offers integration with other tools and services, making it a great choice for businesses looking to get the most out of their user experience testing.

Help & Support

What is UserTesting?
UserTesting is a platform that helps companies get feedback on their websites, apps, and prototypes from real people.
How does UserTesting work?
UserTesting works by connecting companies with real people who can provide feedback on their websites, apps, and prototypes. Companies can create tasks for testers to complete, and testers can provide feedback on their experiences with the product.
What types of feedback can I get from UserTesting?
UserTesting provides feedback on usability, design, and overall user experience. Testers can provide feedback on how easy it is to use the product, how intuitive the design is, and how enjoyable the experience is.
How long does it take to get feedback from UserTesting?
It typically takes about 24 hours to get feedback from UserTesting. Depending on the complexity of the task, it may take longer.
How do I get started with UserTesting?
Getting started with UserTesting is easy. Just sign up for an account and create a task for testers to complete. You can then review the feedback and make changes to your product based on the feedback you receive.

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