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Compare GfK and Kantar

Comparison

GfK

GfK is a global market research company that provides insights and data to help businesses make better decisions. They offer services such as market analysis, consumer trends, and brand tracking to help companies understand their customers and markets. Find out more
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Kantar

Kantar Connections is a global event series that brings together the world's leading brands, agencies, and media owners to explore the latest trends in marketing, media, and technology. It's a unique opportunity to learn, network, and be inspired. Find out more
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Why you should consider it
  • GfK has over 80 years of experience in providing insights and data to help companies make better decisions.
  • GfK is the world’s 4th largest market research company, with over 13,000 experts in more than 100 countries.
  • GfK’s research has been used to inform decisions in over 80% of the world’s top 100 brands.
  • Kantar has been named one of the World's Most Innovative Companies by Fast Company for the past three years
  • Kantar has been recognized as one of the World's Most Ethical Companies by the Ethisphere Institute for the past five years
  • Kantar is the world's leading data, insights and consulting company, with over 30,000 employees in more than 100 countries
What are the benefits?
  • Data Insights
  • Expertise
  • Global Reach
  • Innovative Solutions
  • Actionable Solutions
  • Data-Driven
  • Global Reach
  • Insightful Analysis
Things to look out for
  • Costs
  • Data Quality
  • Data Security
  • Expertise
  • Costs
  • Data Quality
  • Data Security
  • Expertise
Who is it for?
  • Brand Managers
  • Business Analysts
  • Data Scientists
  • Marketing Professionals
  • Product Managers
  • Research Executives
  • Strategy Consultants
  • Analysts
  • Business Leaders
  • Data Scientists
  • Marketing Professionals
  • Researchers
  • Strategists
Features

Brand Managers

GfK

GfK: Market Research and Consumer Insights


GfK is a global market research and consumer insights company that provides data-driven solutions to help businesses understand their customers and markets.

GfK’s services are used by companies in a variety of industries, including retail, finance, healthcare, media, and technology.

GfK’s insights are based on data collected from surveys, interviews, and other sources.

Who Should Use GfK?


GfK is ideal for businesses that need to understand their customers and markets in order to make informed decisions.

GfK’s services are used by companies in a variety of industries, including retail, finance, healthcare, media, and technology.

Key Benefits and Features

How GfK Compares to Competitors


GfK stands out from its competitors by offering data-driven insights based on surveys, interviews, and other sources.

GfK also provides in-depth analysis of customer behavior and market trends, as well as customizable solutions tailored to the needs of each business.

Additionally, GfK has access to a global network of experts that can provide valuable insights.

Help & Support

What is GfK?
GfK is a global market research company that provides data and insights on consumer behavior, trends, and markets.
What services does GfK provide?
GfK provides a range of services including market research, consumer insights, data analytics, and consulting.
What industries does GfK serve?
GfK serves a variety of industries including automotive, consumer goods, finance, healthcare, media, retail, and technology.
What countries does GfK operate in?
GfK operates in over 100 countries around the world.
How can I contact GfK?
You can contact GfK by visiting our website at www.gfk.com or by calling our customer service team at +1 800-837-4966.

Kantar

Kantar: A Comprehensive Market Research Platform

Kantar is a comprehensive market research platform that provides insights and analytics to help businesses make informed decisions.

It offers a range of services, including market research, consumer insights, brand tracking, and media measurement.

Kantar's data-driven insights help businesses understand their customers, identify opportunities, and develop strategies to drive growth.

Kantar's services are used by a wide range of industries, including consumer goods, retail, media, and healthcare.

Key Benefits and Features

Kantar provides a comprehensive suite of market research services that can be tailored to meet the needs of any business.

It offers a range of data-driven insights, including consumer insights, brand tracking, and media measurement.

Kantar's services are designed to help businesses understand their customers, identify opportunities, and develop strategies to drive growth.

Kantar also offers a range of tools and resources to help businesses make informed decisions.

Who Should Use Kantar?

Kantar is ideal for businesses of all sizes that are looking to gain insights into their customers, markets, and competitors.

It is particularly useful for businesses in the consumer goods, retail, media, and healthcare industries.

Kantar's services can help businesses identify opportunities, develop strategies, and make informed decisions.

How Does Kantar Compare to Its Competitors?

Kantar is a comprehensive market research platform that offers a range of services, including consumer insights, brand tracking, and media measurement.

Kantar's services are designed to help businesses understand their customers, identify opportunities, and develop strategies to drive growth.

Kantar is a leader in the market research industry and is known for its reliable data and insights.

It is also competitively priced compared to its competitors.

Help & Support

What industries does Kantar work with?
Kantar works with clients across a range of industries, including FMCG, retail, automotive, financial services, healthcare, technology, media and entertainment.
How can Kantar help my business?
Kantar can help your business by providing insights and data to help you make informed decisions, as well as providing strategic advice and consulting services to help you reach your goals.
Where is Kantar located?
Kantar is headquartered in London, UK, but has offices in over 100 countries around the world.
How can I contact Kantar?
You can contact Kantar by visiting our website at www.kantar.com or by emailing us at info@kantar.com.
What services does Kantar offer?
Kantar offers a range of services, including market research, data analytics, brand consulting, media planning and buying, and more.
What is Kantar?
Kantar is a world-leading data, insights and consulting company. We help clients to succeed in an ever-changing world by understanding, shaping and predicting consumer behaviour.
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