Compare GazeHawk and Mixpanel

Comparison

GazeHawk

GazeHawk provides affordable quality eye tracking services. Use it to see what your users are looking at on your site. Improve conversions, increase usability, and measure ad spot quality. Find out more
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Mixpanel

Unlock valuable customer insights to better convert, engage, and retain users with Mixpanel's powerful, self-serve product analytics. Try it free. Find out more
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Why you should consider it
  • GazeHawk's eye tracking software has helped top brands like Microsoft, Google, and eBay improve their website design and user experience.
  • GazeHawk's eye tracking technology has been proven to increase website conversion rates by up to 70%.
  • Over 90% of users prefer GazeHawk's remote eye tracking technology over traditional in-person methods.
What are the benefits?
  • Easy to Use
  • Eye-tracking solution
  • Real-Time Analytics
  • User experience insights
  • Detailed Reports
  • Easy Setup
Things to look out for
  • Limited integrations available
  • May not work for all industries
  • Pricing is high
  • Requires technical knowledge
  • Complexity
  • Costly
  • Data Privacy
  • Integrations
Who is it for?
  • Conversion rate optimizers
  • Digital marketing professionals
  • E-commerce Store Owners
  • Market researchers
  • Product Managers
  • UI Designers
  • Usability Testers
  • User experience researchers
  • UX Designers
  • Web Designers
  • Business Analysts
  • Data Analysts
  • Growth Hackers
  • Marketing Professionals
  • Product Managers
  • Software Developers
  • UX Designers
Features

Conversion rate optimizers

GazeHawk

Gazehawk - The Ultimate Eye-Tracking Solution for UX Designers and Researchers

Summary

Gazehawk is an eye-tracking solution that helps UX designers and researchers to measure and improve user experience.

It provides insights into user behavior, attention, and engagement, which can be used to optimize website and app design.

Gazehawk is a web-based platform that uses computer vision and machine learning algorithms to track eye movements and generate heatmaps, gaze plots, and other visualizations.

Who should use Gazehawk?

Key Benefits and Features

How Gazehawk compares with its competitors

Gazehawk is a web-based eye-tracking solution that offers several advantages over its competitors:

Help & Support

What is Gazehawk?
Gazehawk is a web-based platform that provides user research and testing services through eye-tracking technology.
What services does Gazehawk offer?
Gazehawk offers a range of services such as heatmaps, gaze plots, attention maps, scroll maps, click maps, and user testing.
How does Gazehawk's eye-tracking technology work?
Gazehawk uses a webcam to track the user's eye movements and gaze patterns while they interact with a website or application.
What types of insights can Gazehawk provide?
Gazehawk can provide insights on user engagement, attention, and behaviour such as which areas of a website or application are most viewed, clicked, or ignored.
Can Gazehawk be used for mobile testing?
Yes, Gazehawk can be used for mobile testing on both iOS and Android devices.
Is Gazehawk GDPR compliant?
Yes, Gazehawk is GDPR compliant and takes data privacy and security seriously.
How do I get started with Gazehawk?
To get started with Gazehawk, simply sign up for an account and follow the instructions to set up your first test.

Mixpanel

What is Mixpanel?

Mixpanel is an analytics platform that helps businesses understand how their customers interact with their products.

It provides insights into user behavior, engagement, and retention, allowing businesses to make data-driven decisions.

Who Should Use Mixpanel?

Mixpanel is designed for businesses of all sizes, from small startups to large enterprises.

It is especially useful for companies that need to track user behavior and engagement in order to make data-driven decisions.

Key Benefits and Features

How Does Mixpanel Compare to its Competitors?

Mixpanel is a powerful analytics platform that offers a wide range of features and benefits.

It is comparable to other analytics platforms such as Google Analytics and Amplitude, but it offers more in-depth insights into user behavior and engagement.

It is also more user-friendly than some of its competitors, making it easier to use for businesses of all sizes.

Help & Support

What is Mixpanel?
Mixpanel is an analytics platform that helps you understand how your users behave and use your product.
What types of data can I track with Mixpanel?
Mixpanel allows you to track any type of data, including user actions, page views, events, and more.
How do I get started with Mixpanel?
Getting started with Mixpanel is easy. Simply sign up for an account and start tracking your data.
What platforms does Mixpanel support?
Mixpanel supports web, mobile, and server-side platforms, including iOS, Android, JavaScript, and more.
Does Mixpanel offer any integrations?
Yes, Mixpanel offers a variety of integrations with other services, such as Salesforce, Slack, and more.
Does Mixpanel offer any support?
Yes, Mixpanel offers a variety of support options, including email, phone, and live chat.

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