| Why you should consider it |
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- GazeHawk's eye tracking software has helped top brands like Microsoft, Google, and eBay improve their website design and user experience.
- GazeHawk's eye tracking technology has been proven to increase website conversion rates by up to 70%.
- Over 90% of users prefer GazeHawk's remote eye tracking technology over traditional in-person methods.
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| What are the benefits? |
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- Easy to Use
- Eye-tracking solution
- Real-Time Analytics
- User experience insights
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| Things to look out for |
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- Limited integrations available
- May not work for all industries
- Pricing is high
- Requires technical knowledge
| - Limited Integrations
- Pricing is high
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| Who is it for? |
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- Conversion rate optimizers
- Digital marketing professionals
- E-commerce Store Owners
- Market researchers
- Product Managers
- UI Designers
- Usability Testers
- User experience researchers
- UX Designers
- Web Designers
| - Customer Experience Professionals
- Designers
- Developers
- Marketers
- Product Managers
- UI Designers
- Usability Testers
- User Researchers
- UX Researchers
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Conversion rate optimizers
GazeHawk
Gazehawk - The Ultimate Eye-Tracking Solution for UX Designers and Researchers
Summary
Gazehawk is an eye-tracking solution that helps UX designers and researchers to measure and improve user experience.
It provides insights into user behavior, attention, and engagement, which can be used to optimize website and app design.
Gazehawk is a web-based platform that uses computer vision and machine learning algorithms to track eye movements and generate heatmaps, gaze plots, and other visualizations.
Who should use Gazehawk?
- UX designers who want to optimize website and app design for better user experience
- Researchers who want to study user behavior and attention
- Marketers who want to improve engagement and conversion rates
Key Benefits and Features
- Accurate eye-tracking data that provides insights into user behavior and attention
- Web-based platform that is easy to use and does not require any hardware or software installation
- Real-time visualization of eye movements, heatmaps, gaze plots, and other metrics
- Integration with popular prototyping tools like Sketch, Figma, and Adobe XD
- Advanced analytics and reporting that help to identify usability issues and optimize design
How Gazehawk compares with its competitors
Gazehawk is a web-based eye-tracking solution that offers several advantages over its competitors:
- Accuracy: Gazehawk uses state-of-the-art computer vision and machine learning algorithms to provide accurate eye-tracking data.
- Accessibility: Gazehawk is a web-based platform that can be used from anywhere, without the need for any hardware or software installation.
- Integration: Gazehawk integrates with popular prototyping tools like Sketch, Figma, and Adobe XD, making it easy to incorporate eye-tracking into the design process.
- Cost: Gazehawk is more affordable than many other eye-tracking solutions, making it accessible to a wider range of users.
Help & Support
What is Gazehawk?
Gazehawk is a web-based platform that provides user research and testing services through eye-tracking technology.
What services does Gazehawk offer?
Gazehawk offers a range of services such as heatmaps, gaze plots, attention maps, scroll maps, click maps, and user testing.
How does Gazehawk's eye-tracking technology work?
Gazehawk uses a webcam to track the user's eye movements and gaze patterns while they interact with a website or application.
What types of insights can Gazehawk provide?
Gazehawk can provide insights on user engagement, attention, and behaviour such as which areas of a website or application are most viewed, clicked, or ignored.
Can Gazehawk be used for mobile testing?
Yes, Gazehawk can be used for mobile testing on both iOS and Android devices.
Is Gazehawk GDPR compliant?
Yes, Gazehawk is GDPR compliant and takes data privacy and security seriously.
How do I get started with Gazehawk?
To get started with Gazehawk, simply sign up for an account and follow the instructions to set up your first test.
Lookback
Lookback.io: A Summary
What is Lookback.io?
Lookback.io is a user research platform that allows you to conduct user research remotely.
It provides a range of tools and features to help you understand your users better and improve your product or service.
Who should use Lookback.io?
Lookback.io is ideal for businesses and organisations that want to conduct user research remotely.
It is particularly useful for those who have a global user base or cannot conduct in-person research due to logistical or financial constraints.
Key Benefits and Features
- Remote user research: Conduct user research from anywhere in the world.
- Screen sharing: Share your screen with participants to observe how they interact with your product or service.
- Mobile testing: Test your product or service on mobile devices.
- Video recording: Record user sessions for future reference.
- Collaboration: Invite team members to observe user sessions and share insights.
- Real-time chat: Communicate with participants during user sessions.
How Lookback.io Compares with its Competitors
Lookback.io is a popular user research platform, but it does have competitors.
Here are some key differences:
Lookback.io vs. UserTesting
- UserTesting is more expensive than Lookback.io.
- Lookback.io has more advanced features, such as mobile testing and real-time chat.
- UserTesting has a larger participant pool.
Lookback.io vs. Validately
- Validately is more affordable than Lookback.io.
- Lookback.io has more advanced features, such as mobile testing and real-time chat.
- Validately has a larger participant pool.
Help & Support
What types of user research can be done with Lookback?
With Lookback, you can do remote moderated research, remote unmoderated research, and in-person research. It allows for both real-time and self-test user testing.
How does Lookback ensure data privacy and security?
Lookback is committed to protecting the privacy and security of data. It complies with GDPR and other data protection laws. All data is encrypted both at rest and in transit.
Can I integrate Lookback with other tools?
Yes, Lookback can be integrated with a variety of tools such as Slack, Jira, and Trello. This allows you to share insights and collaborate with your team more effectively.
Can I customize the Lookback interface for my brand?
Yes, Lookback allows you to customize the interface with your brand's logo and color scheme. This helps to provide a consistent experience for your participants.
How do I invite participants to a Lookback session?
You can invite participants to a Lookback session via email or by sharing a link. Participants do not need to install any software to join the session.
What kind of analytics does Lookback provide?
Lookback provides a variety of analytics including session duration, participant engagement, and interaction heatmaps. It also allows you to tag and annotate sessions for further analysis.
Can I export data from Lookback?
Yes, you can export data from Lookback in various formats including CSV, MP4, and GIF. This allows you to analyze the data in other tools or share it with stakeholders.
What kind of support does Lookback offer?
Lookback offers a variety of support options including a comprehensive help center, email support, and live chat support. They also provide a variety of resources such as guides and tutorials to help you get started.
What is Lookback?
Lookback is a user research platform that allows companies to conduct remote user research in real time or self-test mode. It provides tools for recording, observing, analyzing, and sharing user interactions.
Which platforms does Lookback support?
Lookback supports iOS, Android and desktop platforms. For desktop, it supports both macOS and Windows.