| Why you should consider it |
|---|
- GazeHawk's eye tracking software has helped top brands like Microsoft, Google, and eBay improve their website design and user experience.
- GazeHawk's eye tracking technology has been proven to increase website conversion rates by up to 70%.
- Over 90% of users prefer GazeHawk's remote eye tracking technology over traditional in-person methods.
| - Kantar has been named one of the World's Most Innovative Companies by Fast Company for the past three years
- Kantar has been recognized as one of the World's Most Ethical Companies by the Ethisphere Institute for the past five years
- Kantar is the world's leading data, insights and consulting company, with over 30,000 employees in more than 100 countries
|
| What are the benefits? |
|---|
- Easy to Use
- Eye-tracking solution
- Real-Time Analytics
- User experience insights
| - Actionable Solutions
- Data-Driven
- Global Reach
- Insightful Analysis
|
| Things to look out for |
|---|
- Limited integrations available
- May not work for all industries
- Pricing is high
- Requires technical knowledge
| - Costs
- Data Quality
- Data Security
- Expertise
|
| Who is it for? |
|---|
- Conversion rate optimizers
- Digital marketing professionals
- E-commerce Store Owners
- Market researchers
- Product Managers
- UI Designers
- Usability Testers
- User experience researchers
- UX Designers
- Web Designers
| - Analysts
- Business Leaders
- Data Scientists
- Marketing Professionals
- Researchers
- Strategists
|
| Features |
|---|
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
Conversion rate optimizers
GazeHawk
Gazehawk - The Ultimate Eye-Tracking Solution for UX Designers and Researchers
Summary
Gazehawk is an eye-tracking solution that helps UX designers and researchers to measure and improve user experience.
It provides insights into user behavior, attention, and engagement, which can be used to optimize website and app design.
Gazehawk is a web-based platform that uses computer vision and machine learning algorithms to track eye movements and generate heatmaps, gaze plots, and other visualizations.
Who should use Gazehawk?
- UX designers who want to optimize website and app design for better user experience
- Researchers who want to study user behavior and attention
- Marketers who want to improve engagement and conversion rates
Key Benefits and Features
- Accurate eye-tracking data that provides insights into user behavior and attention
- Web-based platform that is easy to use and does not require any hardware or software installation
- Real-time visualization of eye movements, heatmaps, gaze plots, and other metrics
- Integration with popular prototyping tools like Sketch, Figma, and Adobe XD
- Advanced analytics and reporting that help to identify usability issues and optimize design
How Gazehawk compares with its competitors
Gazehawk is a web-based eye-tracking solution that offers several advantages over its competitors:
- Accuracy: Gazehawk uses state-of-the-art computer vision and machine learning algorithms to provide accurate eye-tracking data.
- Accessibility: Gazehawk is a web-based platform that can be used from anywhere, without the need for any hardware or software installation.
- Integration: Gazehawk integrates with popular prototyping tools like Sketch, Figma, and Adobe XD, making it easy to incorporate eye-tracking into the design process.
- Cost: Gazehawk is more affordable than many other eye-tracking solutions, making it accessible to a wider range of users.
Help & Support
What is Gazehawk?
Gazehawk is a web-based platform that provides user research and testing services through eye-tracking technology.
What services does Gazehawk offer?
Gazehawk offers a range of services such as heatmaps, gaze plots, attention maps, scroll maps, click maps, and user testing.
How does Gazehawk's eye-tracking technology work?
Gazehawk uses a webcam to track the user's eye movements and gaze patterns while they interact with a website or application.
What types of insights can Gazehawk provide?
Gazehawk can provide insights on user engagement, attention, and behaviour such as which areas of a website or application are most viewed, clicked, or ignored.
Can Gazehawk be used for mobile testing?
Yes, Gazehawk can be used for mobile testing on both iOS and Android devices.
Is Gazehawk GDPR compliant?
Yes, Gazehawk is GDPR compliant and takes data privacy and security seriously.
How do I get started with Gazehawk?
To get started with Gazehawk, simply sign up for an account and follow the instructions to set up your first test.
Kantar
Kantar: A Comprehensive Market Research Platform
Kantar is a comprehensive market research platform that provides insights and analytics to help businesses make informed decisions.
It offers a range of services, including market research, consumer insights, brand tracking, and media measurement.
Kantar's data-driven insights help businesses understand their customers, identify opportunities, and develop strategies to drive growth.
Kantar's services are used by a wide range of industries, including consumer goods, retail, media, and healthcare.
Key Benefits and Features
Kantar provides a comprehensive suite of market research services that can be tailored to meet the needs of any business.
It offers a range of data-driven insights, including consumer insights, brand tracking, and media measurement.
Kantar's services are designed to help businesses understand their customers, identify opportunities, and develop strategies to drive growth.
Kantar also offers a range of tools and resources to help businesses make informed decisions.
Who Should Use Kantar?
Kantar is ideal for businesses of all sizes that are looking to gain insights into their customers, markets, and competitors.
It is particularly useful for businesses in the consumer goods, retail, media, and healthcare industries.
Kantar's services can help businesses identify opportunities, develop strategies, and make informed decisions.
How Does Kantar Compare to Its Competitors?
Kantar is a comprehensive market research platform that offers a range of services, including consumer insights, brand tracking, and media measurement.
Kantar's services are designed to help businesses understand their customers, identify opportunities, and develop strategies to drive growth.
Kantar is a leader in the market research industry and is known for its reliable data and insights.
It is also competitively priced compared to its competitors.
- Kantar is a comprehensive market research platform that provides insights and analytics to help businesses make informed decisions.
- Kantar offers a range of services, including market research, consumer insights, brand tracking, and media measurement.
- Kantar's services are used by a wide range of industries, including consumer goods, retail, media, and healthcare.
- Kantar is a leader in the market research industry and is known for its reliable data and insights.
- Kantar is competitively priced compared to its competitors.
Help & Support
What industries does Kantar work with?
Kantar works with clients across a range of industries, including FMCG, retail, automotive, financial services, healthcare, technology, media and entertainment.
How can Kantar help my business?
Kantar can help your business by providing insights and data to help you make informed decisions, as well as providing strategic advice and consulting services to help you reach your goals.
Where is Kantar located?
Kantar is headquartered in London, UK, but has offices in over 100 countries around the world.
How can I contact Kantar?
You can contact Kantar by visiting our website at www.kantar.com or by emailing us at info@kantar.com.
What services does Kantar offer?
Kantar offers a range of services, including market research, data analytics, brand consulting, media planning and buying, and more.
What is Kantar?
Kantar is a world-leading data, insights and consulting company. We help clients to succeed in an ever-changing world by understanding, shaping and predicting consumer behaviour.