GazeHawk

Gazehawk - The Ultimate Eye-Tracking Solution for UX Designers and Researchers

Summary

Gazehawk is an eye-tracking solution that helps UX designers and researchers to measure and improve user experience.

It provides insights into user behavior, attention, and engagement, which can be used to optimize website and app design.

Gazehawk is a web-based platform that uses computer vision and machine learning algorithms to track eye movements and generate heatmaps, gaze plots, and other visualizations.

Who should use Gazehawk?

• UX designers who want to optimize website and app design for better user experience
• Researchers who want to study user behavior and attention
• Marketers who want to improve engagement and conversion rates

Key Benefits and Features

• Accurate eye-tracking data that provides insights into user behavior and attention
• Web-based platform that is easy to use and does not require any hardware or software installation
• Real-time visualization of eye movements, heatmaps, gaze plots, and other metrics
• Integration with popular prototyping tools like Sketch, Figma, and Adobe XD
• Advanced analytics and reporting that help to identify usability issues and optimize design

How Gazehawk compares with its competitors

Gazehawk is a web-based eye-tracking solution that offers several advantages over its competitors:

• Accuracy: Gazehawk uses state-of-the-art computer vision and machine learning algorithms to provide accurate eye-tracking data.
• Accessibility: Gazehawk is a web-based platform that can be used from anywhere, without the need for any hardware or software installation.
• Integration: Gazehawk integrates with popular prototyping tools like Sketch, Figma, and Adobe XD, making it easy to incorporate eye-tracking into the design process.
• Cost: Gazehawk is more affordable than many other eye-tracking solutions, making it accessible to a wider range of users.

Help & Support

What is Gazehawk?

Gazehawk is a web-based platform that provides user research and testing services through eye-tracking technology.

What services does Gazehawk offer?

Gazehawk offers a range of services such as heatmaps, gaze plots, attention maps, scroll maps, click maps, and user testing.

How does Gazehawk's eye-tracking technology work?

Gazehawk uses a webcam to track the user's eye movements and gaze patterns while they interact with a website or application.

What types of insights can Gazehawk provide?

Gazehawk can provide insights on user engagement, attention, and behaviour such as which areas of a website or application are most viewed, clicked, or ignored.

Can Gazehawk be used for mobile testing?

Yes, Gazehawk can be used for mobile testing on both iOS and Android devices.

Is Gazehawk GDPR compliant?

Yes, Gazehawk is GDPR compliant and takes data privacy and security seriously.

How do I get started with Gazehawk?

To get started with Gazehawk, simply sign up for an account and follow the instructions to set up your first test.

iMotions

iMotions - A Comprehensive Biometric Research Platform

Summary

iMotions is a research platform that provides tools for measuring and analyzing human behavior and physiological responses.

It is designed for researchers, marketers, and educators who want to gain insights into human behavior and decision-making processes.

Who Should Use It?

• Researchers who want to conduct studies on human behavior and physiological responses
• Marketers who want to understand consumer behavior and decision-making processes
• Educators who want to enhance their teaching methods by incorporating biometric data

Key Benefits and Features

• Multi-sensor data integration - iMotions provides a comprehensive set of tools for measuring and analyzing biometric data from multiple sensors, including eye tracking, facial expression analysis, EEG, GSR, and more.
• Real-time data collection and analysis - iMotions allows researchers to collect and analyze data in real-time, enabling them to make informed decisions quickly.
• Customizable study designs - Researchers can create custom study designs and protocols to fit their specific research needs.
• Easy-to-use interface - iMotions provides an intuitive and user-friendly interface that requires minimal training.
• Data analysis and visualization - iMotions provides advanced data analysis and visualization tools that allow researchers to gain insights into human behavior and decision-making processes.

Competitors

Some of the key competitors of iMotions include:

• BIOPAC
• PsychLab
• SuperLab
• Qualtrics

However, iMotions stands out from its competitors due to its comprehensive set of tools for measuring and analyzing biometric data from multiple sensors, its real-time data collection and analysis capabilities, and its customizable study designs.

Help & Support

What is iMotions?

iMotions is a software platform that enables researchers to conduct high-precision research studies using a wide range of biosensors, eye trackers, and other physiological measurement devices.

What kind of research can I conduct with iMotions?

iMotions can be used for a wide range of research studies, including neuroscience, psychology, marketing research, and human factors research.

What types of biosensors and physiological measurement devices are supported by iMotions?

iMotions supports a wide range of biosensors and physiological measurement devices, including eye trackers, EEG, ECG, EMG, GSR, and more.

Is iMotions easy to use?

Yes, iMotions is designed to be easy to use, even for researchers without prior experience using biosensors or physiological measurement devices.

Can I integrate iMotions with other software platforms?

Yes, iMotions can be integrated with other software platforms, including statistical analysis software and virtual reality platforms.

Is iMotions suitable for remote research studies?

Yes, iMotions can be used for remote research studies, enabling researchers to conduct studies with participants located anywhere in the world.

What kind of support is available for iMotions users?

iMotions provides a range of support options for users, including online documentation, video tutorials, and email support.