| Why you should consider it |
|---|
- GazeHawk's eye tracking software has helped top brands like Microsoft, Google, and eBay improve their website design and user experience.
- GazeHawk's eye tracking technology has been proven to increase website conversion rates by up to 70%.
- Over 90% of users prefer GazeHawk's remote eye tracking technology over traditional in-person methods.
| - GfK has over 80 years of experience in providing insights and data to help companies make better decisions.
- GfK is the world’s 4th largest market research company, with over 13,000 experts in more than 100 countries.
- GfK’s research has been used to inform decisions in over 80% of the world’s top 100 brands.
|
| What are the benefits? |
|---|
- Easy to Use
- Eye-tracking solution
- Real-Time Analytics
- User experience insights
| - Data Insights
- Expertise
- Global Reach
- Innovative Solutions
|
| Things to look out for |
|---|
- Limited integrations available
- May not work for all industries
- Pricing is high
- Requires technical knowledge
| - Costs
- Data Quality
- Data Security
- Expertise
|
| Who is it for? |
|---|
- Conversion rate optimizers
- Digital marketing professionals
- E-commerce Store Owners
- Market researchers
- Product Managers
- UI Designers
- Usability Testers
- User experience researchers
- UX Designers
- Web Designers
| - Brand Managers
- Business Analysts
- Data Scientists
- Marketing Professionals
- Product Managers
- Research Executives
- Strategy Consultants
|
| Features |
|---|
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
Conversion rate optimizers
GazeHawk
Gazehawk - The Ultimate Eye-Tracking Solution for UX Designers and Researchers
Summary
Gazehawk is an eye-tracking solution that helps UX designers and researchers to measure and improve user experience.
It provides insights into user behavior, attention, and engagement, which can be used to optimize website and app design.
Gazehawk is a web-based platform that uses computer vision and machine learning algorithms to track eye movements and generate heatmaps, gaze plots, and other visualizations.
Who should use Gazehawk?
- UX designers who want to optimize website and app design for better user experience
- Researchers who want to study user behavior and attention
- Marketers who want to improve engagement and conversion rates
Key Benefits and Features
- Accurate eye-tracking data that provides insights into user behavior and attention
- Web-based platform that is easy to use and does not require any hardware or software installation
- Real-time visualization of eye movements, heatmaps, gaze plots, and other metrics
- Integration with popular prototyping tools like Sketch, Figma, and Adobe XD
- Advanced analytics and reporting that help to identify usability issues and optimize design
How Gazehawk compares with its competitors
Gazehawk is a web-based eye-tracking solution that offers several advantages over its competitors:
- Accuracy: Gazehawk uses state-of-the-art computer vision and machine learning algorithms to provide accurate eye-tracking data.
- Accessibility: Gazehawk is a web-based platform that can be used from anywhere, without the need for any hardware or software installation.
- Integration: Gazehawk integrates with popular prototyping tools like Sketch, Figma, and Adobe XD, making it easy to incorporate eye-tracking into the design process.
- Cost: Gazehawk is more affordable than many other eye-tracking solutions, making it accessible to a wider range of users.
Help & Support
What is Gazehawk?
Gazehawk is a web-based platform that provides user research and testing services through eye-tracking technology.
What services does Gazehawk offer?
Gazehawk offers a range of services such as heatmaps, gaze plots, attention maps, scroll maps, click maps, and user testing.
How does Gazehawk's eye-tracking technology work?
Gazehawk uses a webcam to track the user's eye movements and gaze patterns while they interact with a website or application.
What types of insights can Gazehawk provide?
Gazehawk can provide insights on user engagement, attention, and behaviour such as which areas of a website or application are most viewed, clicked, or ignored.
Can Gazehawk be used for mobile testing?
Yes, Gazehawk can be used for mobile testing on both iOS and Android devices.
Is Gazehawk GDPR compliant?
Yes, Gazehawk is GDPR compliant and takes data privacy and security seriously.
How do I get started with Gazehawk?
To get started with Gazehawk, simply sign up for an account and follow the instructions to set up your first test.
GfK
GfK: Market Research and Consumer Insights
GfK is a global market research and consumer insights company that provides data-driven solutions to help businesses understand their customers and markets.
GfK’s services are used by companies in a variety of industries, including retail, finance, healthcare, media, and technology.
GfK’s insights are based on data collected from surveys, interviews, and other sources.
Who Should Use GfK?
GfK is ideal for businesses that need to understand their customers and markets in order to make informed decisions.
GfK’s services are used by companies in a variety of industries, including retail, finance, healthcare, media, and technology.
Key Benefits and Features
- Data-driven insights based on surveys, interviews, and other sources
- In-depth analysis of customer behavior and market trends
- Customizable solutions tailored to the needs of each business
- Access to a global network of experts
How GfK Compares to Competitors
GfK stands out from its competitors by offering data-driven insights based on surveys, interviews, and other sources.
GfK also provides in-depth analysis of customer behavior and market trends, as well as customizable solutions tailored to the needs of each business.
Additionally, GfK has access to a global network of experts that can provide valuable insights.
Help & Support
What is GfK?
GfK is a global market research company that provides data and insights on consumer behavior, trends, and markets.
What services does GfK provide?
GfK provides a range of services including market research, consumer insights, data analytics, and consulting.
What industries does GfK serve?
GfK serves a variety of industries including automotive, consumer goods, finance, healthcare, media, retail, and technology.
What countries does GfK operate in?
GfK operates in over 100 countries around the world.
How can I contact GfK?
You can contact GfK by visiting our website at www.gfk.com or by calling our customer service team at +1 800-837-4966.