| Why you should consider it |
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| - GazeHawk's eye tracking software has helped top brands like Microsoft, Google, and eBay improve their website design and user experience.
- GazeHawk's eye tracking technology has been proven to increase website conversion rates by up to 70%.
- Over 90% of users prefer GazeHawk's remote eye tracking technology over traditional in-person methods.
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| What are the benefits? |
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| - Easy to Use
- Eye-tracking solution
- Real-Time Analytics
- User experience insights
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| Things to look out for |
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| - Limited integrations available
- May not work for all industries
- Pricing is high
- Requires technical knowledge
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| Who is it for? |
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- Graphic Designers
- Marketing Teams
- Product Managers
- Small Business Owners
- Startups
- UI/UX Designers
- Web Developers
| - Conversion rate optimizers
- Digital marketing professionals
- E-commerce Store Owners
- Market researchers
- Product Managers
- UI Designers
- Usability Testers
- User experience researchers
- UX Designers
- Web Designers
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Figma
Figma: A Revolutionary Design Tool for Teams
What is Figma?
Figma is a cloud-based design tool used for creating user interfaces, icons, and other graphic elements.
It offers a collaborative platform for designers, developers, and stakeholders to work together in real-time.
Who Should Use Figma?
- UI/UX Designers
- Graphic Designers
- Web Developers
- Product Managers
- Marketing Teams
Key Benefits and Features
- Real-time collaboration: Multiple users can work on the same project simultaneously, making it easy to share feedback and make changes in real-time.
- Cloud-based: Figma is a cloud-based tool, which means that all your designs are stored in the cloud and can be accessed from anywhere.
- Vector Networks: Figma's vector networks allow for easy manipulation of complex shapes and paths.
- Auto Layout: Auto Layout makes it easy to create responsive designs that adapt to different screen sizes and orientations.
- Plugins: Figma has a robust plugin ecosystem that allows you to extend the functionality of the tool.
- Prototyping: Figma allows you to create interactive prototypes of your designs.
How Figma Compares with Its Competitors
Figma is a strong competitor in the design tool market, with several features that set it apart from its competitors:
- Collaboration: Figma's real-time collaboration features make it a popular choice for teams that need to work together on designs.
- Cloud-based: Unlike some of its competitors, Figma is completely cloud-based, which makes it easy to access your designs from anywhere.
- Auto Layout: Figma's Auto Layout feature is a unique selling point that makes it easy to create responsive designs.
- Plugins: Figma's plugin ecosystem is extensive, with plugins that can help you automate tasks and extend the functionality of the tool.
GazeHawk
Gazehawk - The Ultimate Eye-Tracking Solution for UX Designers and Researchers
Summary
Gazehawk is an eye-tracking solution that helps UX designers and researchers to measure and improve user experience.
It provides insights into user behavior, attention, and engagement, which can be used to optimize website and app design.
Gazehawk is a web-based platform that uses computer vision and machine learning algorithms to track eye movements and generate heatmaps, gaze plots, and other visualizations.
Who should use Gazehawk?
- UX designers who want to optimize website and app design for better user experience
- Researchers who want to study user behavior and attention
- Marketers who want to improve engagement and conversion rates
Key Benefits and Features
- Accurate eye-tracking data that provides insights into user behavior and attention
- Web-based platform that is easy to use and does not require any hardware or software installation
- Real-time visualization of eye movements, heatmaps, gaze plots, and other metrics
- Integration with popular prototyping tools like Sketch, Figma, and Adobe XD
- Advanced analytics and reporting that help to identify usability issues and optimize design
How Gazehawk compares with its competitors
Gazehawk is a web-based eye-tracking solution that offers several advantages over its competitors:
- Accuracy: Gazehawk uses state-of-the-art computer vision and machine learning algorithms to provide accurate eye-tracking data.
- Accessibility: Gazehawk is a web-based platform that can be used from anywhere, without the need for any hardware or software installation.
- Integration: Gazehawk integrates with popular prototyping tools like Sketch, Figma, and Adobe XD, making it easy to incorporate eye-tracking into the design process.
- Cost: Gazehawk is more affordable than many other eye-tracking solutions, making it accessible to a wider range of users.
Help & Support
What is Gazehawk?
Gazehawk is a web-based platform that provides user research and testing services through eye-tracking technology.
What services does Gazehawk offer?
Gazehawk offers a range of services such as heatmaps, gaze plots, attention maps, scroll maps, click maps, and user testing.
How does Gazehawk's eye-tracking technology work?
Gazehawk uses a webcam to track the user's eye movements and gaze patterns while they interact with a website or application.
What types of insights can Gazehawk provide?
Gazehawk can provide insights on user engagement, attention, and behaviour such as which areas of a website or application are most viewed, clicked, or ignored.
Can Gazehawk be used for mobile testing?
Yes, Gazehawk can be used for mobile testing on both iOS and Android devices.
Is Gazehawk GDPR compliant?
Yes, Gazehawk is GDPR compliant and takes data privacy and security seriously.
How do I get started with Gazehawk?
To get started with Gazehawk, simply sign up for an account and follow the instructions to set up your first test.