Smart Design Kit.
Web design

Create email newsletters that look great on any device with responsive design: optimize for mobile, tablet, and desktop.

Getting started

If you’re a web designer, you should definitely learn how to create responsive email newsletters.

With more and more people checking their email on mobile devices, it’s important to make sure your newsletters look great on any screen size.

This guide is for anyone who wants to create effective and visually appealing email newsletters that will engage their audience.

How to

  1. Start with a mobile-first approach. Design your email newsletter for the smallest screen size first, then scale up for larger screens.
  2. Use a single column layout to make it easier to read on mobile devices.
  3. Avoid using large images that can slow down load times on mobile devices.
  4. Use web-safe fonts that are easy to read on any device.
  5. Make sure your call-to-action buttons are large enough to be easily clicked on a mobile device.
  6. Test your email newsletter on multiple devices to ensure it looks great on any screen size.

Best practices

  • Keep your subject line short and to the point.
  • Include a preheader text to give a preview of what’s inside the email.
  • Use a clear and concise message that is easy to understand.
  • Include a clear call-to-action that encourages the reader to take action.

Examples

Let’s say you’re a small business owner who wants to send out a monthly email newsletter to your customers.

You want to make sure your newsletter looks great on any device and encourages your customers to take action.

First, you’ll start with a mobile-first approach and design your newsletter for the smallest screen size first.

You’ll use a single column layout to make it easier to read on mobile devices and avoid using large images that can slow down load times.

You’ll also choose web-safe fonts that are easy to read on any device.

Next, you’ll create a clear and concise message that is easy to understand.

You’ll include a preheader text that gives a preview of what’s inside the email and a clear call-to-action that encourages the reader to take action, such as visiting your website or making a purchase.

Finally, you’ll test your email newsletter on multiple devices to ensure it looks great on any screen size.

You’ll make any necessary tweaks to ensure a seamless user experience for your customers.
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