User interviews are a type of user research method used to gain insights into user behavior, preferences, and motivations.
This method involves interviewing users one-on-one or in small groups to gain a better understanding of their needs and experiences.
Interviews can be conducted in person, over the phone, or online.
The interviewer typically asks open-ended questions to encourage the user to provide detailed responses.
The goal of user interviews is to gain a deeper understanding of the user’s needs, motivations, and behaviors.
This information can then be used to inform product design and development decisions.