Nielsen
A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.
Nielsen
Find out moreWho is Nielsen for?
- Advertising Agencies
- Brand Managers
- Content Creators
- Data Analysts
- Digital Marketers
- Marketing Professionals
- Product Managers
- Sales Professionals
- Social Media Managers
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About Nielsen
Nielsen is a global measurement and data analytics company that provides insights into consumer behavior and media consumption.
They offer a range of services to help businesses make data-driven decisions.
Who should use it?
- Marketers who want to understand their target audience and improve their advertising strategies
- Media companies who want to measure their audience and improve their content
- Retailers who want to track consumer trends and optimize their product offerings
- Manufacturers who want to understand their market and improve their products
Key Benefits and Features
- Data-driven insights: Nielsen provides accurate and reliable data to help businesses make informed decisions
- Customizable solutions: Businesses can choose from a range of services to fit their specific needs
- Global reach: Nielsen operates in over 100 countries, providing insights into diverse markets and audiences
- Advanced analytics: Nielsen uses cutting-edge technology and analytics to provide deep insights into consumer behavior
- Industry expertise: Nielsen has over 90 years of experience in the industry and has established itself as a trusted source of data and insights
Competitors
Nielsen's main competitors include:
- ComScore: Another data analytics company that focuses on measuring media consumption and advertising effectiveness
- Kantar: A market research company that provides insights into consumer behavior and brand performance
- Ipsos: A global research firm that offers a range of services, including market research, advertising testing, and customer satisfaction surveys
- GfK: A market research company that provides insights into consumer behavior and market trends
Advertising Agencies
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Help & Support
- What is Nielsen?
- Nielsen is a global measurement and data analytics company that provides a comprehensive understanding of what consumers watch and buy.
- What services does Nielsen offer?
- Nielsen offers a range of services, including audience measurement, advertising measurement, consumer insights, and marketing effectiveness.
- Who are Nielsen's clients?
- Nielsen's clients include media companies, advertisers, retailers, manufacturers, and financial services firms.
- What is audience measurement?
- Audience measurement is the process of determining the size and composition of an audience for a particular media property or advertising campaign.
- What is marketing effectiveness?
- Marketing effectiveness is the measurement of how well a marketing campaign or program has achieved its objectives, such as increasing sales or brand awareness.
- What is consumer insights?
- Consumer insights is the process of understanding consumer behavior and preferences through research and data analysis.
- What is advertising measurement?
- Advertising measurement is the process of determining the effectiveness of an advertising campaign, including its reach, frequency, and impact on consumer behavior.
- How does Nielsen collect data?
- Nielsen collects data through a variety of methods, including surveys, panels, and electronic measurement tools.
- What is Nielsen's global presence?
- Nielsen operates in over 100 countries around the world.
- What is Nielsen's mission?
- Nielsen's mission is to provide clients with the most complete understanding of consumers and markets worldwide.