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Our list of the 8 best Funnel Analysis – 2026

To make it easier, we’ve grouped these into categories with the most popular first.

Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.

Funnel Analysis for Product Managers

  1. VWO

    VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.
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  2. Kissmetrics

    Creating a successful marketing strategy requires research, planning, and execution. Start by understanding your target audience, setting goals, and defining your budget. Then, create a plan to reach your goals and track your progress. With the right strategy, you can maximize your ROI and reach your business goals.
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  3. Clicktale

    Clicktale is a digital experience analytics platform that helps businesses understand customer behavior and optimize their digital experiences. It provides insights into customer journeys, engagement, and conversions, enabling businesses to make data-driven decisions.
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  4. Inspectlet

    Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. Forget traditional analytics. You never need to wonder how exactly people are using your site again.
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  5. FullStory

    FullStory’s intuitive digital experience intelligence provide you with critical insights so you can drive high-impact digital improvements & revenue.
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  6. SessionCam

    SessionCam is a customer experience analytics platform that helps businesses understand how customers interact with their websites and apps. It provides insights into customer behavior, enabling businesses to optimize their digital experiences and increase conversions.
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Funnel Analysis for Marketing Professionals

  1. Mouseflow

    Customer experience analytics that unlock revenue opportunities. Bring your whole team (unlimited users) and record every user on every page.
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Funnel Analysis for Content Creators

  1. UserReport

    UserReport is a set of free, easy-to-use tools, that tell you who your users are, and what they want to achieve.
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