Our list of the 8 best Customer Insights – 2026

Gain valuable understanding of user behavior and preferences to inform design decisions and drive innovation in UI/UX and CX.

To make it easier, we’ve grouped these into categories with the most popular first.

Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.

Customer Insights for Product Managers

  1. ForeSee

    Foresee is a customer experience analytics company that helps businesses understand and improve customer satisfaction. They use data-driven insights to help companies make decisions that drive customer loyalty and increase revenue.
  2. Engage CX

    EngageCX is a customer experience platform that helps businesses create personalized customer experiences. It provides tools to capture customer feedback, analyze customer data, and create automated customer journeys. It helps businesses build relationships with customers and increase customer loyalty.
  3. Productboard

    Productboard is a suite of product management software tools that helps product managers understand customer needs, prioritize features & rally everyone around the roadmap. Free 15-day trial.

Customer Insights for Marketing Professionals

  1. Loyalty360

    Customer experience is key to success. It's not just about providing a good product or service, but creating an experience that customers will remember and come back for. Companies must focus on creating a positive customer experience to build loyalty and trust.

Customer Insights for Content Creators

  1. UserReport

    UserReport is a set of free, easy-to-use tools, that tell you who your users are, and what they want to achieve.

Customer Insights for Educators

  1. Perkville

    All in one referral and customer loyalty programs

Customer Insights for Healthcare Professionals

  1. FiveStars

    Fivestars is an all-in-one payments and marketing platform that combines easy-to-use technology, customizable rewards and promotions, and automation.

Other Customer Insights

  1. Feedbackify

    Feedbackify is a customer feedback platform that helps businesses collect and analyze customer feedback to improve customer experience. It offers surveys, polls, and feedback widgets to collect customer feedback, and provides insights and analytics to help businesses make data-driven decisions.
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