1. Get started with journeys

    Learn to plot how your customers and users are feeling by creating a experience journey.

    Journeys help you to visualise the emotions people experience at different touch-points and gather insights about how to improve the experience.

  2. Create a journey group

    To organise your journeys into similar themes, create a new group.

    Some examples:

    • Different brands
    • Customer segments
    • Online vs in-store
  3. Create a journey

    1. Add touchpoints to map the journey.
    2. How did the person feel at each stage?
    3. What were the steps involved?
    4. What did they see, hear, say?

  4. It's design time.

    Open the menu on the left to start creating.

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