1. Get started with personas

    Learn to feel how your customers and users are feeling by creating a persona profile.

    Personas represents a typical customer, their needs, wants, desires and fears. Or it could be your ideal customer avatar.

  2. Create a persona group

    To organise your personas into themes, create a new group.

    • Different brands
    • Customer segments
    • Online vs in-store
  3. It's design time.

    Open the menu on the left to start creating.

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